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Creative | Consultancy | Content

Winchester Science Centre is back with a bang!

We work with so many attractions that we often get invited to launches and events, allowing us to celebrate their hard work, new ideas and amazing new additions. This month, we were invited to the launch and re-opening of Winchester Science Centre – something we have all been desperate to see happen following their very…
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Social Media Trends 2021!

Do you keep track of the social media trends that may affect your business? Not to worry, here at The Marketing Collective… we do that for you. We understand the importance of predicting and analysing future trends, that’s why The Marketing Collective and our clients are always one-step ahead of the game. Therefore, the importance…
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We’ve got Georgia on our minds!

Exciting news at TMC as we welcomed our latest recruit, Georgia Millward to the team.  Having completed a 6 week university work placement in 2019 with The Marketing Collective, Georgia made an impression with her creative approach to social media, fresh ideas and strategic thinking.  Roll forward to September 2020 and a position came available…
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Marketing support – Have you thought of pay as you go?

How does having a team of pay as you go marketing managers who are skilled, organised, efficient and incredibly passionate sound? What if you could have that team for just a few hours a week to help you not only keep on top of your marketing but to excel it? Think about how much time…
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TMC Conversations #4

Episode 4 – Growing out of challenging times Jo Andrews, Managing Director at The Marketing Collective hosts another TMC conversation to discuss growth, opportunity and how to cope in these challenging times. Episode 4 is with Digital Marketing coach Colin Scotland, who runs an online coaching programme to help business owners find their niche, gain…
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Helping Houghton Lodge Gardens to open and welcome visitors once again.

Just as quickly as attractions closed at the beginning of the COVID-19 pandemic, they are opening again. Much to the delight of the businesses, their staff and their visitors. We have worked with Houghton Lodge Gardens since 2010 (they were our very first client who we provided our off-site marketing team solution to) so when…
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Helping Theatre Client Adapt With Online Offering

Forest Forge Theatre is just one of our clients that have had to face the reality of adapting to survive during the ongoing Covid-19 pandemic, but they are one of the ones faced with extremely long-term challenges. The nearly 40-year-old professional theatre company that delivers participations classes, creates productions of their own, delivers theatre to…
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Image: [Top Left] Richard Powell - Chair of the association and General Manager of New Place Hotel managed by Legacy Hotels and Resorts,  [Top Right] Jo Andrews - MD of The Marketing Collective,  [Bottom Left] Claire Martin - Business Development Manager of FareShare Southern Central,   [Bottom Right] Shirley Wynne-Jones - Event Director of Destination Southampton Conference Bureau Limited

Southampton Hotels Provide 12,000 School Meals For Vulnerable Families

This morning a virtual ‘thank you’ was shared between Southampton hotels and charity, FareShare. The Marketing Collective joined the thanks as the marketing partner of the Southampton & Region Hoteliers Association. In February 2020 the Southampton & Region Hoteliers Association held their second Hospitality Awards night sponsored by Cab My Ride, recognising the hard work…
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Hoteliers Demonstrate Collaboration Is Key!

If there is one thing that has always been at the forefront of The Marketing Collective’s mind, it’s collaboration. We believe and have seen first hand, that collaborating with others, even if they are competitors, gives you a stronger foundation and louder voice. The collaborative work we do with Hampshire’s Top Attractions and the Southampton…
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Know your sales strategy

Sales strategy vs marketing strategy

When two become one. When it comes to the world today, there are many levels of disruption businesses are facing. It is essential you have both a sales strategy and marketing strategy as they are the cornerstone for alignment in your business. Although the two terms are often used interchangeably, sales plans and marketing plans…
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TMC Conversations #3

How to reduce return to work anxiety. Jo Andrews, Managing Director at The Marketing Collective hosts a conversation with Helen Llewellyn from Zoifos, to discuss the important role that employers have to help reduce return to work anxiety. The conversation focuses on the important role that employers have to help employees return to work. The…
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Hampshire’s Attractions Come Together To Support English Tourism.

Tourism has been one of the most greatly affected industries during the global COVID-19 pandemic. Collaborative group, Hampshire’s Top Attractions saw the doors close for all member attractions during the lockdown period.  However, despite the impact caused and the uncertainty that lies ahead, the 68 strong tourist attractions group has shown support for the recovery…
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