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Hampshire’s Attractions Come Together To Support English Tourism.

Tourism has been one of the most greatly affected industries during the global COVID-19 pandemic. Collaborative group, Hampshire’s Top Attractions saw the doors close for all member attractions during the lockdown period.  However, despite the impact caused and the uncertainty that lies ahead, the 68 strong tourist attractions group has shown support for the recovery…
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TMC Conversations #2

Episode 2 – Growth coaching with Train for the Future In the second of the series of TMC Conversations, Managing Director, Jo Andrews talks to Sam Sutton of New Forest Activities and Train for the Future. Sam has recently launched a business growth coaching programme for business owners and their teams It is a conversation…
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Cold Calling: Be a verb not a noun

Selling in a pandemic is different. Yes, we’ll get through this, but if you sell today the way you sold 9/10 weeks ago, you are in for a wake-up call. We know everybody is struggling. Be open and transparent about your own setbacks as well as your ongoing capabilities in these new circumstances. Part of…
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TMC Conversations #1

Episode 1 – Business coaching with ActionCOACH Liverpool Managing Director, Jo Andrews hosts a conversation with Luke Kay of ActionCOACH Liverpool. The first in a series of #TMCConversations, they discuss business coaching, and how the three-year-long relationship of working together has equipped the business, and the team to thrive in the current situation. It is…
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What’s your ability to pivot?

Stay the course or change direction? A pivot usually occurs when a company makes a fundamental change to their business. This happens after determining (usually through market research) that their product isn’t meeting the needs of their intended market.In the current situation, the choice to pivot has been taken out of our hands. Most businesses are now having to implement a…
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Why we decided to refresh our brand

When I started The Marketing Collective, I never really knew where it would end up. It was born out of a passion for helping others. A time, which resonates with what the world is facing at the moment. I had been made redundant and the company I was working for went into liquidation. I wanted…
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Grow Your Own | Tips from the team behind Hampshire Gardens

If there’s one thing the team at the Marketing Collective can agree on, it’s that you can’t beat being outdoors.  We love having a potter in our gardens or exploring acres of outdoor space. It’s no great surprise that this mutual passion of ours eventually grew into a project. In 2016, alongside Visit Englands’ national…
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tips for working from home

Useful tips for working from home

Here you’ll find some useful tips for working from home. These words of wisdom from the team at The Marketing Collective (who often work remotely) will help you remain focussed and able to deliver your work efficiently from the comfort of your own home.

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To outsource or not? Benefits of outsourcing marketing and sales.

It wasn’t that long ago that the concept of outsourcing sales work was an unfamiliar one. Marketing was all dealt with in house alongside a dedicated sales team. They would work together to formulate a strategy, identify targets, make contact and convert and close a deal. The data would all then be processed and fed…
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Walhampton marks the 75th Anniversary of the Battle of Arnhem

A strong link has developed between Walhampton School and the last surviving veterans of the Battle of Arnhem, which took place in September 1944 and was depicted in the Hollywood film ‘A Bridge Too Far’.  Headmaster, Titus Mills, takes a group of pupils and their parents to Arnhem every September to meet the veterans on the battlefield in Holland and…
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God's House Tower Southampton. The Tower from Town Quay Road.

Long-awaited re-opening of Southampton’s medieval God’s House Tower.

At last you can now visit Southampton’s new £3.1million refurbishment project – the iconic 700 year-old God’s House Tower (GHT) is now open and fully operational as an exciting and vibrant arts and heritage venue with much to offer people of all ages and interests.   Travel back in time to the Tower’s creation as a…
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Keys to success in sales

If it’s good to talk then why don’t we?

The keys to success in sales By Claire, Business Development & Sales I was driving to pick up my children from nursery the other day and beforehand, Jo, our MD and I had been brainstorming some punchy strap lines for a client’s new campaign. Twice I’d had light bulb moments and twice I had pulled…
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