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Marketing Audit

Re-align your marketing: 5 tips to complete a marketing audit

  Over the summer you may be taking some time out from your business to enjoy family time and get away on a well deserved holiday. Of course if you work in tourism and hospitality then you’re in the midst of your busiest season. If neither of these are you then you may just find…
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Keys to success in sales

Starting a business with the end in mind

The End in mind. Often, when we’re starting a business or going into business, we’re told to start with the end in mind. This can be daunting because sometimes we don’t know that.  I still really don’t know what the end is for my business. I know I love what I do, love what we’re…
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Calling all working parents: How to juggle the work/life balance during the summer holidays…

  … And keep everyone happy!   School is out for summer! Are you jumping for joy at the thought of the next 6 weeks of having your little darlings at home, or is it filling you with a sense of panic and overwhelm? Running your own business is hard and when it comes to…
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What’s working in marketing right now?

Are you feeling overwhelmed and confused about which marketing strategies to implement? Which tactics to use? Who to listen to? Wouldn’t you just like to know what’s working in marketing right now? We get it, there is so much to consider, but here we are giving you a few BFOs (Blinding Flashes of the Obvious)…
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What is emotion-led marketing?

You may have heard it be said that people buy on emotion and justify with logic. This is where emotion-led marketing comes into play and how connecting with the emotions of your audience will make the sale.  One of the biggest mistakes people make with their marketing is to focus on the features of the…
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Why you should outsource your marketing instead of getting a marketing coach!

We know a marketing coach can be of real value. They can help you find clarity and direction in your marketing, and get you on the right track to achieving your business and life goals. However, they can also overwhelm you!  From an outside perspective it can be easy for someone to spot all the…
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What is a content strategy

Do I need a content strategy?

As a team of super-creative minds, we love creating content. From writing blogs, to designing infographics and creating video, reels, and video stories; it is so rewarding to see a brand and business come to life and to resonate with its audience through engaging content. We are often asked the question ‘Do I need a…
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Hampshire’s Top Attractions Getting Ready to Welcome You Back

Visitor attractions across Hampshire and the Isle of Wight are gearing up for a hopeful summer following the latest government guidance.  Over the past 12 months members of Hampshire’s Top Attractions, a 65 member strong collaborative marketing consortium, have experienced an array of emotions as the pandemic has forced them to close, pivot and look…
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Driving against the odds; new camper van hire company goes from strength to strength during the pandemic

Two friends have joined forces and beaten the odds by successfully launching their new tourism business during a global pandemic. CamperHoliday is the brainchild of Jo Summers and Ian Lightfoot, both from Cheshire, who share interests in camping, road trips and the outdoors. Both had experienced campervan hire which left much to be desired and…
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Local community called upon to help tell the Fawley Power Station story for a new play.

A participatory research and development process has begun to help inform the writing of a new play by playwright David Lane, commissioned and produced by our client Forest Forge Theatre Company. The process and the script aim to link heritage, local history and untold community stories connected to the decommissioned Fawley Power Station, on the…
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8 must-dos when writing your sales copy

Whatever service or product you’re providing, your sales page copy needs to be on point to convert your website visitors into leads and paying customers. It can be easy to get into bad habits when creating a sales page, replicating an existing page and changing a couple of words and images. Perhaps, your pages have…
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Finding your way in business is as clear as mud.

If you were faced with this path; which way would you go? The ground is sodden to the point there are small streams flowing between footprints and every step would leave your foot encased in mud – probably up to your shin.  You have two options. You can do what everyone else has done, and…
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