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TMC Conversations #4

Episode 4 – Growing out of challenging times Jo Andrews, Managing Director at The Marketing Collective hosts another TMC conversation to discuss growth, opportunity and how to cope in these challenging times. Episode 4 is with Digital Marketing coach Colin Scotland, who runs an online coaching programme to help business owners find their niche, gain…
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Helping Houghton Lodge Gardens to open and welcome visitors once again.

Just as quickly as attractions closed at the beginning of the COVID-19 pandemic, they are opening again. Much to the delight of the businesses, their staff and their visitors. We have worked with Houghton Lodge Gardens since 2010 (they were our very first client who we provided our off-site marketing team solution to) so when…
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Helping Theatre Client Adapt With Online Offering

Forest Forge Theatre is just one of our clients that have had to face the reality of adapting to survive during the ongoing Covid-19 pandemic, but they are one of the ones faced with extremely long-term challenges. The nearly 40-year-old professional theatre company that delivers participations classes, creates productions of their own, delivers theatre to…
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Image: [Top Left] Richard Powell - Chair of the association and General Manager of New Place Hotel managed by Legacy Hotels and Resorts,  [Top Right] Jo Andrews - MD of The Marketing Collective,  [Bottom Left] Claire Martin - Business Development Manager of FareShare Southern Central,   [Bottom Right] Shirley Wynne-Jones - Event Director of Destination Southampton Conference Bureau Limited

Southampton Hotels Provide 12,000 School Meals For Vulnerable Families

This morning a virtual ‘thank you’ was shared between Southampton hotels and charity, FareShare. The Marketing Collective joined the thanks as the marketing partner of the Southampton & Region Hoteliers Association. In February 2020 the Southampton & Region Hoteliers Association held their second Hospitality Awards night sponsored by Cab My Ride, recognising the hard work…
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Hoteliers Demonstrate Collaboration Is Key!

If there is one thing that has always been at the forefront of The Marketing Collective’s mind, it’s collaboration. We believe and have seen first hand, that collaborating with others, even if they are competitors, gives you a stronger foundation and louder voice. The collaborative work we do with Hampshire’s Top Attractions and the Southampton…
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Know your sales strategy

Sales strategy vs marketing strategy

When two become one. When it comes to the world today, there are many levels of disruption businesses are facing. It is essential you have both a sales strategy and marketing strategy as they are the cornerstone for alignment in your business. Although the two terms are often used interchangeably, sales plans and marketing plans…
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TMC Conversations #3

How to reduce return to work anxiety. Jo Andrews, Managing Director at The Marketing Collective hosts a conversation with Helen Llewellyn from Zoifos, to discuss the important role that employers have to help reduce return to work anxiety. The conversation focuses on the important role that employers have to help employees return to work. The…
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Hampshire’s Attractions Come Together To Support English Tourism.

Tourism has been one of the most greatly affected industries during the global COVID-19 pandemic. Collaborative group, Hampshire’s Top Attractions saw the doors close for all member attractions during the lockdown period.  However, despite the impact caused and the uncertainty that lies ahead, the 68 strong tourist attractions group has shown support for the recovery…
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TMC Conversations #2

Episode 2 – Growth coaching with Train for the Future In the second of the series of TMC Conversations, Managing Director, Jo Andrews talks to Sam Sutton of New Forest Activities and Train for the Future. Sam has recently launched a business growth coaching programme for business owners and their teams It is a conversation…
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Cold Calling: Be a verb not a noun

Selling in a pandemic is different. Yes, we’ll get through this, but if you sell today the way you sold 9/10 weeks ago, you are in for a wake-up call. We know everybody is struggling. Be open and transparent about your own setbacks as well as your ongoing capabilities in these new circumstances. Part of…
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TMC Conversations #1

Episode 1 – Business coaching with ActionCOACH Liverpool Managing Director, Jo Andrews hosts a conversation with Luke Kay of ActionCOACH Liverpool. The first in a series of #TMCConversations, they discuss business coaching, and how the three-year-long relationship of working together has equipped the business, and the team to thrive in the current situation. It is…
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What’s your ability to pivot?

Stay the course or change direction? A pivot usually occurs when a company makes a fundamental change to their business. This happens after determining (usually through market research) that their product isn’t meeting the needs of their intended market.In the current situation, the choice to pivot has been taken out of our hands. Most businesses are now having to implement a…
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