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Creative | Marketing | Content

How to create effective facebook advertising campaigns

  Have you used Facebook ads? Are you currently using them? Not seeing a great ROI on your adverts? Would you like some tips on how to to step up your game? We have put together some key pointers and tips on how to create effective facebook advertising campaigns. You can throw money willy nilly…
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5 social media tools to be using in 2018

How social media tools can save you time: Sometimes it feels as there are just not enough hours in the day, especially when it comes to keeping on top of all your social media. From creating and publishing content to analytics and reporting. It can be quite overwhelming to think of all the jobs relating to…
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Top 5 Marketing Hacks for 2018!

  We know that marketing your business can often be on the bottom of your to-do list. You don’t have time to market your company when you’re busy running it, right?! Even as marketing specialists we can be guilty of this too…not with our clients of course! But making sure we are marketing ourselves as…
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Instagram has just released its biggest ever update of 2017

Instagram Stories Highlights and Archive! Instagram are ending the year with its biggest update, which allows you to create permanent collections of your Instagram Stories. Unlike regular Instagram Stories which vanish after 24 hours, Instagram Stories Highlights are curated clips that can be grouped together and which live permanently on your profile, until you delete them.…
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All you need to know about Facebook Algorithm

Are you noticing that more and more of your posts are reaching fewer people on Facebook? Are you wondering how you can appear in more people’s news feeds? If Facebook is one of your marketing channels, you will need to understand the Facebook algorithm which dictates who sees your content and who doesn’t – all…
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Using content writing to optimise your website

When it comes to SEO it’s all about the content Long gone are the days of spamming your website with your target keyword to get to the top rankings in search engines. It was easier then for websites of little value to outrank others, which was a frustrating experience for the audience. Thankfully search engines…
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Are you aware of the latest Instagram updates and banned hashtags?

Although Instagram haven’t bought out any new features as such, they have enhanced a few of their existing features which provide more flexibility and functionality – making it more a more effective and simple marketing communication channel to use.  In this blog post we are going to be talking about the new threaded comments, banned…
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10 years of Hampshire’s Top Attractions!

Visitor attractions in Hampshire have celebrated 10 years of successful marketing collaboration known as Hampshire Top Attractions, along with their mascot Harry Hampshire. Hampshire’s Top Attractions (HTA) was established as a proactive marketing consortium composed of the county’s leading visitor attractions that work together to raise the profile of Hampshire and the Isle of Wight…
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Destination Marketing and Thriving Tourism

As a destination marketing company we know that the destination is only as strong as the people that visit it. Without them there is no tourism and economies and businesses within those destinations suffer. At The Marketing Collective our passion is tourism and destinations. We like nothing more than to promote great things to do…
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Hampshire promotes its horticultural highlights

Hampshire has burst onto the national 2016 Year of the English Garden scene in a riot of colour, after we launched our new Hampshire Highlights leaflet and associated Gardens in Hampshire website. A garden-lovers’ destination in the South East of England, Hampshire is associated with some of the great names in gardening history, from the Rothschilds’…
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New business tools are coming to Instagram!

  Just a couple of days ago, Instagram officially announced the launch of its tools for business users. This will include new business profiles, analytics (hoorah!) and the ability to turn Instagram posts into ads directly for the app itself. This comes from a recent talk between business owners and Instagram. Business Owners told Instagram…
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Social media trends 2017

Back in December of 2015, we put together a blog of what we thought the social media trends would be during 2016 – you can see that post here – and we think our predictions were pretty accurate! Let’s see if we can predict the social media trends for 2017… 1. Virtual Reality In June of 2016,…
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