When two become one. When it comes to the world today, there are many levels of disruption businesses are facing. It is essential you have both a sales strategy and marketing strategy as they are the cornerstone for alignment in your business. Although the two terms are often used interchangeably, sales plans and marketing plans…
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How to reduce return to work anxiety. Jo Andrews, Managing Director at The Marketing Collective hosts a conversation with Helen Llewellyn from Zoifos, to discuss the important role that employers have to help reduce return to work anxiety. The conversation focuses on the important role that employers have to help employees return to work. The…
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Tourism has been one of the most greatly affected industries during the global COVID-19 pandemic. Collaborative group, Hampshire’s Top Attractions saw the doors close for all member attractions during the lockdown period. However, despite the impact caused and the uncertainty that lies ahead, the 68 strong tourist attractions group has shown support for the recovery…
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Episode 2 – Growth coaching with Train for the Future In the second of the series of TMC Conversations, Managing Director, Jo Andrews talks to Sam Sutton of New Forest Activities and Train for the Future. Sam has recently launched a business growth coaching programme for business owners and their teams It is a conversation…
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Selling in a pandemic is different. Yes, we’ll get through this, but if you sell today the way you sold 9/10 weeks ago, you are in for a wake-up call. We know everybody is struggling. Be open and transparent about your own setbacks as well as your ongoing capabilities in these new circumstances. Part of…
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Episode 1 – Business coaching with ActionCOACH Liverpool Managing Director, Jo Andrews hosts a conversation with Luke Kay of ActionCOACH Liverpool. The first in a series of #TMCConversations, they discuss business coaching, and how the three-year-long relationship of working together has equipped the business, and the team to thrive in the current situation. It is…
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Stay the course or change direction? A pivot usually occurs when a company makes a fundamental change to their business. This happens after determining (usually through market research) that their product isn’t meeting the needs of their intended market.In the current situation, the choice to pivot has been taken out of our hands. Most businesses are now having to implement a…
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When I started The Marketing Collective, I never really knew where it would end up. It was born out of a passion for helping others. A time, which resonates with what the world is facing at the moment. I had been made redundant and the company I was working for went into liquidation. I wanted…
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If there’s one thing the team at the Marketing Collective can agree on, it’s that you can’t beat being outdoors. We love having a potter in our gardens or exploring acres of outdoor space. It’s no great surprise that this mutual passion of ours eventually grew into a project. In 2016, alongside Visit Englands’ national…
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Here you’ll find some useful tips for working from home. These words of wisdom from the team at The Marketing Collective (who often work remotely) will help you remain focussed and able to deliver your work efficiently from the comfort of your own home.
It wasn’t that long ago that the concept of outsourcing sales work was an unfamiliar one. Marketing was all dealt with in house alongside a dedicated sales team. They would work together to formulate a strategy, identify targets, make contact and convert and close a deal. The data would all then be processed and fed…
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A strong link has developed between Walhampton School and the last surviving veterans of the Battle of Arnhem, which took place in September 1944 and was depicted in the Hollywood film ‘A Bridge Too Far’. Headmaster, Titus Mills, takes a group of pupils and their parents to Arnhem every September to meet the veterans on the battlefield in Holland and…
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