Ad fatigue is an issue that will affect even the most successful Facebook ad campaigns. Do you know how to overcome and recognise it? Ad fatigue doesn’t just mean that users are getting annoyed with your ads; it means a measurable impact on a campaign’s performance. Compared to other online advertising platforms, the audiences on…
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The Marketing Collective are proud to sponsor ‘Mentor of the Year’ Award The Southampton and Region Hoteliers Association launched a new award scheme at DoubleTree by Hilton Hotel this week; to celebrate the Southampton hotels who go above and beyond the call of duty. The 2018 Hospitality Awards have been designed to seek out…
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The Launch of The Apple Rooms Visitors seeking a unique countryside retreat in Hampshire have been truly spoilt with the opening of new self-catering accommodation at Houghton Lodge Gardens, near Stockbridge. What was once a collection of dormant cow sheds of one of Hampshire’s most beautiful, privately owned historic houses, is now a bespoke collection of…
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Reflections on Week 1 I have really enjoyed the time I’ve had in my work experience placement so far. In my first week, I am already beginning to develop new skills and I have discovered and learned about new aspects of marketing. At the beginning of the week, I built my skills in graphics and…
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It seems that our lives are some what digital these days. Walk away from your phone for just a minute and feel the anxiety levels rise as you begin to panic you are about to miss something vital! As more and more studies show our digital dependence has a direct link to our mood levels…
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** Congratulations to all the finishers in the ABP Southampton Marathons and London Marathon ** This time last year, I completed my first ever half marathon. I had been training for 5 months to run the ABP Southampton Half Marathon in my home city. This morning, almost a year on, I laced my trainers…
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Some say that Twitter is dying a slow and painful death – but we at The Marketing Collective think not! There is still a huge demand and need for this social networking microblogging site, and it can bring huge benefits to you and your business if used correctly and creatively. Do you want more…
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If you want your business to move forward, it’s a good idea to look at where you were before you try to get where you want to be. A marketing audit allows you to spend allocated time to reflect on previous marketing campaigns, initiatives and to review your strengths and weaknesses as a business. A…
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Have you used Facebook ads? Are you currently using them? Not seeing a great ROI on your adverts? Would you like some tips on how to to step up your game? We have put together some key pointers and tips on how to create effective facebook advertising campaigns. You can throw money willy nilly…
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How social media tools can save you time: Sometimes it feels as there are just not enough hours in the day, especially when it comes to keeping on top of all your social media. From creating and publishing content to analytics and reporting. It can be quite overwhelming to think of all the jobs relating to…
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We know that marketing your business can often be on the bottom of your to-do list. You don’t have time to market your company when you’re busy running it, right?! Even as marketing specialists we can be guilty of this too…not with our clients of course! But making sure we are marketing ourselves as…
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Instagram Stories Highlights and Archive! Instagram are ending the year with its biggest update, which allows you to create permanent collections of your Instagram Stories. Unlike regular Instagram Stories which vanish after 24 hours, Instagram Stories Highlights are curated clips that can be grouped together and which live permanently on your profile, until you delete them.…
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