Are you noticing that more and more of your posts are reaching fewer people on Facebook? Are you wondering how you can appear in more people’s news feeds? If Facebook is one of your marketing channels, you will need to understand the Facebook algorithm which dictates who sees your content and who doesn’t – all…
Read more
When it comes to SEO it’s all about the content Long gone are the days of spamming your website with your target keyword to get to the top rankings in search engines. It was easier then for websites of little value to outrank others, which was a frustrating experience for the audience. Thankfully search engines…
Read more
Although Instagram haven’t bought out any new features as such, they have enhanced a few of their existing features which provide more flexibility and functionality – making it more a more effective and simple marketing communication channel to use. In this blog post we are going to be talking about the new threaded comments, banned…
Read more
Visitor attractions in Hampshire have celebrated 10 years of successful marketing collaboration known as Hampshire Top Attractions, along with their mascot Harry Hampshire. Hampshire’s Top Attractions (HTA) was established as a proactive marketing consortium composed of the county’s leading visitor attractions that work together to raise the profile of Hampshire and the Isle of Wight…
Read more
As a destination marketing company we know that the destination is only as strong as the people that visit it. Without them there is no tourism and economies and businesses within those destinations suffer. At The Marketing Collective our passion is tourism and destinations. We like nothing more than to promote great things to do…
Read more
Hampshire has burst onto the national 2016 Year of the English Garden scene in a riot of colour, after we launched our new Hampshire Highlights leaflet and associated Gardens in Hampshire website. A garden-lovers’ destination in the South East of England, Hampshire is associated with some of the great names in gardening history, from the Rothschilds’…
Read more
Just a couple of days ago, Instagram officially announced the launch of its tools for business users. This will include new business profiles, analytics (hoorah!) and the ability to turn Instagram posts into ads directly for the app itself. This comes from a recent talk between business owners and Instagram. Business Owners told Instagram…
Read more
Back in December of 2015, we put together a blog of what we thought the social media trends would be during 2016 – you can see that post here – and we think our predictions were pretty accurate! Let’s see if we can predict the social media trends for 2017… 1. Virtual Reality In June of 2016,…
Read more
Have you updated your Instagram app recently? Have you had a look through all the new things you can do on your Instagram story? Below are some of the latest features to hit this social media platform: 1) Snapchat features have been copied by lots of the major social media apps and Instagram is one…
Read more
It’s World Tourism Day and as a destination marketing company we thought we’d share what World Tourism Day means to us! The tourism market is huge and whether you’re travelling far or looking for things to do locally, there is so much to shout about we need more than just one day! We are fortunate enough to work with…
Read more
Post Formats is a theme feature introduced with Version 3.1. A Post Format is a piece of meta information that can be used by a theme to customize its presentation of a post. The Post Formats feature provides a standardized list of formats that are available to all themes that support the feature. Themes are…
Read more
With the Snap Map, you can now view snaps of breaking news, sporting events, celebrations and more from all over the world – all of which is indicated by heat maps. To access Snap Map, open SnapChat and then pinch the screen inwards and you will be taken to Snap Map where you can see…
Read more