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Creative | Marketing | Content

All you need to know about Facebook Algorithm

Are you noticing that more and more of your posts are reaching fewer people on Facebook? Are you wondering how you can appear in more people’s news feeds? If Facebook is one of your marketing channels, you will need to understand the Facebook algorithm which dictates who sees your content and who doesn’t – all…
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Using content writing to optimise your website

When it comes to SEO it’s all about the content Long gone are the days of spamming your website with your target keyword to get to the top rankings in search engines. It was easier then for websites of little value to outrank others, which was a frustrating experience for the audience. Thankfully search engines…
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Are you aware of the latest Instagram updates and banned hashtags?

Although Instagram haven’t bought out any new features as such, they have enhanced a few of their existing features which provide more flexibility and functionality – making it more a more effective and simple marketing communication channel to use.  In this blog post we are going to be talking about the new threaded comments, banned…
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10 years of Hampshire’s Top Attractions!

Visitor attractions in Hampshire have celebrated 10 years of successful marketing collaboration known as Hampshire Top Attractions, along with their mascot Harry Hampshire. Hampshire’s Top Attractions (HTA) was established as a proactive marketing consortium composed of the county’s leading visitor attractions that work together to raise the profile of Hampshire and the Isle of Wight…
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Destination Marketing and Thriving Tourism

As a destination marketing company we know that the destination is only as strong as the people that visit it. Without them there is no tourism and economies and businesses within those destinations suffer. At The Marketing Collective our passion is tourism and destinations. We like nothing more than to promote great things to do…
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Hampshire promotes its horticultural highlights

Hampshire has burst onto the national 2016 Year of the English Garden scene in a riot of colour, after we launched our new Hampshire Highlights leaflet and associated Gardens in Hampshire website. A garden-lovers’ destination in the South East of England, Hampshire is associated with some of the great names in gardening history, from the Rothschilds’…
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New business tools are coming to Instagram!

  Just a couple of days ago, Instagram officially announced the launch of its tools for business users. This will include new business profiles, analytics (hoorah!) and the ability to turn Instagram posts into ads directly for the app itself. This comes from a recent talk between business owners and Instagram. Business Owners told Instagram…
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Social media trends 2017

Back in December of 2015, we put together a blog of what we thought the social media trends would be during 2016 – you can see that post here – and we think our predictions were pretty accurate! Let’s see if we can predict the social media trends for 2017… 1. Virtual Reality In June of 2016,…
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Have you seen the new updates with Instagram stories?

Have you updated your Instagram app recently? Have you had a look through all the new things you can do on your Instagram story? Below are some of the latest features to hit this social media platform: 1) Snapchat features have been copied by lots of the major social media apps and Instagram is one…
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What World Tourism Day means to us!

It’s World Tourism Day and as a destination marketing company we thought we’d share what World Tourism Day means to us! The tourism market is huge and whether you’re travelling far or looking for things to do locally, there is so much to shout about we need more than just one day! We are fortunate enough to work with…
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Gallery Post

Post Formats is a theme feature introduced with Version 3.1. A Post Format is a piece of meta information that can be used by a theme to customize its presentation of a post. The Post Formats feature provides a standardized list of formats that are available to all themes that support the feature. Themes are…
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Are you aware of your Snap Map location?

With the Snap Map, you can now view snaps of breaking news, sporting events, celebrations and more from all over the world – all of which is indicated by heat maps. To access Snap Map, open SnapChat and then pinch the screen inwards and you will be taken to Snap Map where you can see…
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