Visitor attractions in Hampshire have celebrated 10 years of successful marketing collaboration known as Hampshire Top Attractions, along with their mascot Harry Hampshire. Hampshire’s Top Attractions (HTA) was established as a proactive marketing consortium composed of the county’s leading visitor attractions that work together to raise the profile of Hampshire and the Isle of Wight…
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As a destination marketing company we know that the destination is only as strong as the people that visit it. Without them there is no tourism and economies and businesses within those destinations suffer. At The Marketing Collective our passion is tourism and destinations. We like nothing more than to promote great things to do…
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Hampshire has burst onto the national 2016 Year of the English Garden scene in a riot of colour, after we launched our new Hampshire Highlights leaflet and associated Gardens in Hampshire website. A garden-lovers’ destination in the South East of England, Hampshire is associated with some of the great names in gardening history, from the Rothschilds’…
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Just a couple of days ago, Instagram officially announced the launch of its tools for business users. This will include new business profiles, analytics (hoorah!) and the ability to turn Instagram posts into ads directly for the app itself. This comes from a recent talk between business owners and Instagram. Business Owners told Instagram…
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Back in December of 2015, we put together a blog of what we thought the social media trends would be during 2016 – you can see that post here – and we think our predictions were pretty accurate! Let’s see if we can predict the social media trends for 2017… 1. Virtual Reality In June of 2016,…
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Have you updated your Instagram app recently? Have you had a look through all the new things you can do on your Instagram story? Below are some of the latest features to hit this social media platform: 1) Snapchat features have been copied by lots of the major social media apps and Instagram is one…
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It’s World Tourism Day and as a destination marketing company we thought we’d share what World Tourism Day means to us! The tourism market is huge and whether you’re travelling far or looking for things to do locally, there is so much to shout about we need more than just one day! We are fortunate enough to work with…
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Post Formats is a theme feature introduced with Version 3.1. A Post Format is a piece of meta information that can be used by a theme to customize its presentation of a post. The Post Formats feature provides a standardized list of formats that are available to all themes that support the feature. Themes are…
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With the Snap Map, you can now view snaps of breaking news, sporting events, celebrations and more from all over the world – all of which is indicated by heat maps. To access Snap Map, open SnapChat and then pinch the screen inwards and you will be taken to Snap Map where you can see…
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Reason 7 – The passionate people As English Tourism Week 2016 comes to an end, we thought we would end our series of blogs on the reasons why we love working in tourism, with one about the industry as a whole and the groups of people and businesses we work with. We have covered collaboration,…
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English Tourism Week celebrates all things tourism, showcasing the vibrancy and quality of the visitor experience across England. The sector is worth £106 billion to the English economy, and supports 2.6 million jobs* Tourism touches everyone’s life in one-way or another and #ETW16 is a celebration of the value it brings. We thought we would…
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We thought we would take this opportunity to share what we, the team at The Marketing Collective, enjoy about working in tourism and how we’re championing the industry. Reason 5 – Create experiences through events Hosting or even organising an event, whether it be small or large, can give many cultural, social and economical benefits.…
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