As we start 2021 with yet another national lockdown, businesses are once again forced to close their doors and lose out on vital revenue, often resulting in social media management hitting the bottom of the priority list. During these closures, staff are often furloughed and resources are tight…and let’s face it, there doesn’t feel like…
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New social App to help find your voice We recently had a discussion within the team about what the next social media/channel would be and what, we felt it would need to do in order to develop into one of the big players. There has been the bitesize, word-focused platform of Twitter. When first launched…
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We work with so many attractions that we often get invited to launches and events, allowing us to celebrate their hard work, new ideas and amazing new additions. This month, we were invited to the launch and re-opening of Winchester Science Centre – something we have all been desperate to see happen following their very…
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Do you keep track of the social media trends that may affect your business? Not to worry, here at The Marketing Collective… we do that for you. We understand the importance of predicting and analysing future trends, that’s why The Marketing Collective and our clients are always one-step ahead of the game. Therefore, the importance…
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Episode 4 – Growing out of challenging times Jo Andrews, Managing Director at The Marketing Collective hosts another TMC conversation to discuss growth, opportunity and how to cope in these challenging times. Episode 4 is with Digital Marketing coach Colin Scotland, who runs an online coaching programme to help business owners find their niche, gain…
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If there is one thing that has always been at the forefront of The Marketing Collective’s mind, it’s collaboration. We believe and have seen first hand, that collaborating with others, even if they are competitors, gives you a stronger foundation and louder voice. The collaborative work we do with Hampshire’s Top Attractions and the Southampton…
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When two become one. When it comes to the world today, there are many levels of disruption businesses are facing. It is essential you have both a sales strategy and marketing strategy as they are the cornerstone for alignment in your business. Although the two terms are often used interchangeably, sales plans and marketing plans…
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How to reduce return to work anxiety. Jo Andrews, Managing Director at The Marketing Collective hosts a conversation with Helen Llewellyn from Zoifos, to discuss the important role that employers have to help reduce return to work anxiety. The conversation focuses on the important role that employers have to help employees return to work. The…
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Episode 2 – Growth coaching with Train for the Future In the second of the series of TMC Conversations, Managing Director, Jo Andrews talks to Sam Sutton of New Forest Activities and Train for the Future. Sam has recently launched a business growth coaching programme for business owners and their teams It is a conversation…
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Selling in a pandemic is different. Yes, we’ll get through this, but if you sell today the way you sold 9/10 weeks ago, you are in for a wake-up call. We know everybody is struggling. Be open and transparent about your own setbacks as well as your ongoing capabilities in these new circumstances. Part of…
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Stay the course or change direction? A pivot usually occurs when a company makes a fundamental change to their business. This happens after determining (usually through market research) that their product isn’t meeting the needs of their intended market.In the current situation, the choice to pivot has been taken out of our hands. Most businesses are now having to implement a…
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When I started The Marketing Collective, I never really knew where it would end up. It was born out of a passion for helping others. A time, which resonates with what the world is facing at the moment. I had been made redundant and the company I was working for went into liquidation. I wanted…
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