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Category: Industry News

Creative | Consultancy | Content

What is emotion-led marketing?

You may have heard it be said that people buy on emotion and justify with logic. This is where emotion-led marketing comes into play and how connecting with the emotions of your audience will make the sale.  One of the biggest mistakes people make with their marketing is to focus on the features of the…
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Why you should outsource your marketing instead of getting a marketing coach!

We know a marketing coach can be of real value. They can help you find clarity and direction in your marketing, and get you on the right track to achieving your business and life goals. However, they can also overwhelm you!  From an outside perspective it can be easy for someone to spot all the…
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What is a content strategy

Do I need a content strategy?

As a team of super-creative minds, we love creating content. From writing blogs, to designing infographics and creating video, reels, and video stories; it is so rewarding to see a brand and business come to life and to resonate with its audience through engaging content. We are often asked the question ‘Do I need a…
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How to stay active on Social Media during [another] lockdown

As we start 2021 with yet another national lockdown, businesses are once again forced to close their doors and lose out on vital revenue, often resulting in social media management hitting the bottom of the priority list. During these closures, staff are often furloughed and resources are tight…and let’s face it, there doesn’t feel like…
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Find you in the Clubhouse

New social App to help find your voice We recently had a discussion within the team about what the next social media/channel would be and what, we felt it would need to do in order to develop into one of the big players. There has been the bitesize, word-focused platform of Twitter. When first launched…
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Winchester Science Centre is back with a bang!

We work with so many attractions that we often get invited to launches and events, allowing us to celebrate their hard work, new ideas and amazing new additions. This month, we were invited to the launch and re-opening of Winchester Science Centre – something we have all been desperate to see happen following their very…
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Social Media Trends 2021!

Do you keep track of the social media trends that may affect your business? Not to worry, here at The Marketing Collective… we do that for you. We understand the importance of predicting and analysing future trends, that’s why The Marketing Collective and our clients are always one-step ahead of the game. Therefore, the importance…
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TMC Conversations #4

Episode 4 – Growing out of challenging times Jo Andrews, Managing Director at The Marketing Collective hosts another TMC conversation to discuss growth, opportunity and how to cope in these challenging times. Episode 4 is with Digital Marketing coach Colin Scotland, who runs an online coaching programme to help business owners find their niche, gain…
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Hoteliers Demonstrate Collaboration Is Key!

If there is one thing that has always been at the forefront of The Marketing Collective’s mind, it’s collaboration. We believe and have seen first hand, that collaborating with others, even if they are competitors, gives you a stronger foundation and louder voice. The collaborative work we do with Hampshire’s Top Attractions and the Southampton…
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Know your sales strategy

Sales strategy vs marketing strategy

When two become one. When it comes to the world today, there are many levels of disruption businesses are facing. It is essential you have both a sales strategy and marketing strategy as they are the cornerstone for alignment in your business. Although the two terms are often used interchangeably, sales plans and marketing plans…
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TMC Conversations #3

How to reduce return to work anxiety. Jo Andrews, Managing Director at The Marketing Collective hosts a conversation with Helen Llewellyn from Zoifos, to discuss the important role that employers have to help reduce return to work anxiety. The conversation focuses on the important role that employers have to help employees return to work. The…
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TMC Conversations #2

Episode 2 – Growth coaching with Train for the Future In the second of the series of TMC Conversations, Managing Director, Jo Andrews talks to Sam Sutton of New Forest Activities and Train for the Future. Sam has recently launched a business growth coaching programme for business owners and their teams It is a conversation…
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