Category: Industry News

Creative | Consultancy | Content

TMC Conversations #2

Episode 2 – Growth coaching with Train for the Future In the second of the series of TMC Conversations, Managing Director, Jo Andrews talks to Sam Sutton of New Forest Activities and Train for the Future. Sam has recently launched a business growth coaching programme for business owners and their teams It is a conversation…
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Cold Calling: Be a verb not a noun

Selling in a pandemic is different. Yes, we’ll get through this, but if you sell today the way you sold 9/10 weeks ago, you are in for a wake-up call. We know everybody is struggling. Be open and transparent about your own setbacks as well as your ongoing capabilities in these new circumstances. Part of…
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What’s your ability to pivot?

Stay the course or change direction? A pivot usually occurs when a company makes a fundamental change to their business. This happens after determining (usually through market research) that their product isn’t meeting the needs of their intended market.In the current situation, the choice to pivot has been taken out of our hands. Most businesses are now having to implement a…
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Why we decided to refresh our brand

When I started The Marketing Collective, I never really knew where it would end up. It was born out of a passion for helping others. A time, which resonates with what the world is facing at the moment. I had been made redundant and the company I was working for went into liquidation. I wanted…
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Keys to success in sales

If it’s good to talk then why don’t we?

The keys to success in sales By Claire, Business Development & Sales I was driving to pick up my children from nursery the other day and beforehand, Jo, our MD and I had been brainstorming some punchy strap lines for a client’s new campaign. Twice I’d had light bulb moments and twice I had pulled…
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Social Media Trends 2019

by Georgia Trends are an important factor in social media, in order to be successful in your social media advertising and keep up with the trends you must first know them. Here at The Marketing Collective we incorporate them in to our work so that we are always one step ahead of the game providing…
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5 ways to combat Facebook Ad fatigue

Ad fatigue is an issue that will affect even the most successful Facebook ad campaigns.  Do you know how to overcome and recognise it? Ad fatigue doesn’t just mean that users are getting annoyed with your ads; it means a measurable impact on a campaign’s performance. Compared to other online advertising platforms, the audiences on…
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Print media is back

Print media is back in fashion!

It seems that our lives are some what digital these days. Walk away from your phone for just a minute and feel the anxiety levels rise as you begin to panic you are about to miss something vital! As more and more studies show our digital dependence has a direct link to our mood levels…
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5 ways on how to use Twitter to drive traffic to your website

  Some say that Twitter is dying a slow and painful death – but we at The Marketing Collective think not! There is still a huge demand and need for this social networking microblogging site, and it can bring huge benefits to you and your business if used correctly and creatively.  Do you want more…
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Why you need a marketing audit

If you want your business to move forward, it’s a good idea to look at where you were before you try to get where you want to be. A marketing audit allows you to spend allocated time to reflect on previous marketing campaigns, initiatives and to review your strengths and weaknesses as a business. A…
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How to create effective facebook advertising campaigns

Have you used Facebook ads? Are you currently using them? Not seeing a great ROI on your adverts? Would you like some tips on how to to step up your game? We have put together some key pointers and tips on how to create effective facebook advertising campaigns. You can throw money willy nilly at…
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5 social media tools to be using in 2018

How social media tools can save you time: Sometimes it feels as there are just not enough hours in the day, especially when it comes to keeping on top of all your social media. From creating and publishing content to analytics and reporting. It can be quite overwhelming to think of all the jobs relating to…
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