Over the summer you may be taking some time out from your business to enjoy family time and get away on a well deserved holiday. Of course if you work in tourism and hospitality then you’re in the midst of your busiest season. If neither of these are you then you may just find…
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… And keep everyone happy! School is out for summer! Are you jumping for joy at the thought of the next 6 weeks of having your little darlings at home, or is it filling you with a sense of panic and overwhelm? Running your own business is hard and when it comes to…
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You may have heard it be said that people buy on emotion and justify with logic. This is where emotion-led marketing comes into play and how connecting with the emotions of your audience will make the sale. One of the biggest mistakes people make with their marketing is to focus on the features of the…
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We know a marketing coach can be of real value. They can help you find clarity and direction in your marketing, and get you on the right track to achieving your business and life goals. However, they can also overwhelm you! From an outside perspective it can be easy for someone to spot all the…
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As a team of super-creative minds, we love creating content. From writing blogs, to designing infographics and creating video, reels, and video stories; it is so rewarding to see a brand and business come to life and to resonate with its audience through engaging content. We are often asked the question ‘Do I need a…
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As we start 2021 with yet another national lockdown, businesses are once again forced to close their doors and lose out on vital revenue, often resulting in social media management hitting the bottom of the priority list. During these closures, staff are often furloughed and resources are tight…and let’s face it, there doesn’t feel like…
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New social App to help find your voice We recently had a discussion within the team about what the next social media/channel would be and what, we felt it would need to do in order to develop into one of the big players. There has been the bitesize, word-focused platform of Twitter. When first launched…
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We work with so many attractions that we often get invited to launches and events, allowing us to celebrate their hard work, new ideas and amazing new additions. This month, we were invited to the launch and re-opening of Winchester Science Centre – something we have all been desperate to see happen following their very…
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Do you keep track of the social media trends that may affect your business? Not to worry, here at The Marketing Collective… we do that for you. We understand the importance of predicting and analysing future trends, that’s why The Marketing Collective and our clients are always one-step ahead of the game. Therefore, the importance…
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Episode 4 – Growing out of challenging times Jo Andrews, Managing Director at The Marketing Collective hosts another TMC conversation to discuss growth, opportunity and how to cope in these challenging times. Episode 4 is with Digital Marketing coach Colin Scotland, who runs an online coaching programme to help business owners find their niche, gain…
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If there is one thing that has always been at the forefront of The Marketing Collective’s mind, it’s collaboration. We believe and have seen first hand, that collaborating with others, even if they are competitors, gives you a stronger foundation and louder voice. The collaborative work we do with Hampshire’s Top Attractions and the Southampton…
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When two become one. When it comes to the world today, there are many levels of disruption businesses are facing. It is essential you have both a sales strategy and marketing strategy as they are the cornerstone for alignment in your business. Although the two terms are often used interchangeably, sales plans and marketing plans…
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