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Category: Team Blog

Creative | Consultancy | Content

Marketing Audit

Re-align your marketing: 5 tips to complete a marketing audit

  Over the summer you may be taking some time out from your business to enjoy family time and get away on a well deserved holiday. Of course if you work in tourism and hospitality then you’re in the midst of your busiest season. If neither of these are you then you may just find…
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Keys to success in sales

Starting a business with the end in mind

The End in mind. Often, when we’re starting a business or going into business, we’re told to start with the end in mind. This can be daunting because sometimes we don’t know that.  I still really don’t know what the end is for my business. I know I love what I do, love what we’re…
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Calling all working parents: How to juggle the work/life balance during the summer holidays…

  … And keep everyone happy!   School is out for summer! Are you jumping for joy at the thought of the next 6 weeks of having your little darlings at home, or is it filling you with a sense of panic and overwhelm? Running your own business is hard and when it comes to…
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What’s working in marketing right now?

Are you feeling overwhelmed and confused about which marketing strategies to implement? Which tactics to use? Who to listen to? Wouldn’t you just like to know what’s working in marketing right now? We get it, there is so much to consider, but here we are giving you a few BFOs (Blinding Flashes of the Obvious)…
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What is emotion-led marketing?

You may have heard it be said that people buy on emotion and justify with logic. This is where emotion-led marketing comes into play and how connecting with the emotions of your audience will make the sale.  One of the biggest mistakes people make with their marketing is to focus on the features of the…
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Why you should outsource your marketing instead of getting a marketing coach!

We know a marketing coach can be of real value. They can help you find clarity and direction in your marketing, and get you on the right track to achieving your business and life goals. However, they can also overwhelm you!  From an outside perspective it can be easy for someone to spot all the…
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8 must-dos when writing your sales copy

Whatever service or product you’re providing, your sales page copy needs to be on point to convert your website visitors into leads and paying customers. It can be easy to get into bad habits when creating a sales page, replicating an existing page and changing a couple of words and images. Perhaps, your pages have…
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Finding your way in business is as clear as mud.

If you were faced with this path; which way would you go? The ground is sodden to the point there are small streams flowing between footprints and every step would leave your foot encased in mud – probably up to your shin.  You have two options. You can do what everyone else has done, and…
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We close the pages on The Southampton Pocket Guide

Our publication The Southampton Pocket Guide has been providing visitors to the city of Southampton an insight into what’s on and where to go during their visit for 10 years. Sadly, due to the repercussions of the pandemic and the challenging year faced by the tourism industry, the current 2020 edition will be its last. …
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Social Media Trends 2021!

Do you keep track of the social media trends that may affect your business? Not to worry, here at The Marketing Collective… we do that for you. We understand the importance of predicting and analysing future trends, that’s why The Marketing Collective and our clients are always one-step ahead of the game. Therefore, the importance…
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We’ve got Georgia on our minds!

Exciting news at TMC as we welcomed our latest recruit, Georgia Millward to the team.  Having completed a 6 week university work placement in 2019 with The Marketing Collective, Georgia made an impression with her creative approach to social media, fresh ideas and strategic thinking.  Roll forward to September 2020 and a position came available…
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Marketing support – Have you thought of pay as you go?

How does having a team of pay as you go marketing managers who are skilled, organised, efficient and incredibly passionate sound? What if you could have that team for just a few hours a week to help you not only keep on top of your marketing but to excel it? Think about how much time…
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