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Category: Team Blog

Creative | Consultancy | Content

8 must-dos when writing your sales copy

Whatever service or product you’re providing, your sales page copy needs to be on point to convert your website visitors into leads and paying customers. It can be easy to get into bad habits when creating a sales page, replicating an existing page and changing a couple of words and images. Perhaps, your pages have…
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Finding your way in business is as clear as mud.

If you were faced with this path; which way would you go? The ground is sodden to the point there are small streams flowing between footprints and every step would leave your foot encased in mud – probably up to your shin.  You have two options. You can do what everyone else has done, and…
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We close the pages on The Southampton Pocket Guide

Our publication The Southampton Pocket Guide has been providing visitors to the city of Southampton an insight into what’s on and where to go during their visit for 10 years. Sadly, due to the repercussions of the pandemic and the challenging year faced by the tourism industry, the current 2020 edition will be its last. …
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Social Media Trends 2021!

Do you keep track of the social media trends that may affect your business? Not to worry, here at The Marketing Collective… we do that for you. We understand the importance of predicting and analysing future trends, that’s why The Marketing Collective and our clients are always one-step ahead of the game. Therefore, the importance…
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We’ve got Georgia on our minds!

Exciting news at TMC as we welcomed our latest recruit, Georgia Millward to the team.  Having completed a 6 week university work placement in 2019 with The Marketing Collective, Georgia made an impression with her creative approach to social media, fresh ideas and strategic thinking.  Roll forward to September 2020 and a position came available…
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Marketing support – Have you thought of pay as you go?

How does having a team of pay as you go marketing managers who are skilled, organised, efficient and incredibly passionate sound? What if you could have that team for just a few hours a week to help you not only keep on top of your marketing but to excel it? Think about how much time…
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TMC Conversations #4

Episode 4 – Growing out of challenging times Jo Andrews, Managing Director at The Marketing Collective hosts another TMC conversation to discuss growth, opportunity and how to cope in these challenging times. Episode 4 is with Digital Marketing coach Colin Scotland, who runs an online coaching programme to help business owners find their niche, gain…
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Know your sales strategy

Sales strategy vs marketing strategy

When two become one. When it comes to the world today, there are many levels of disruption businesses are facing. It is essential you have both a sales strategy and marketing strategy as they are the cornerstone for alignment in your business. Although the two terms are often used interchangeably, sales plans and marketing plans…
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TMC Conversations #3

How to reduce return to work anxiety. Jo Andrews, Managing Director at The Marketing Collective hosts a conversation with Helen Llewellyn from Zoifos, to discuss the important role that employers have to help reduce return to work anxiety. The conversation focuses on the important role that employers have to help employees return to work. The…
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TMC Conversations #2

Episode 2 – Growth coaching with Train for the Future In the second of the series of TMC Conversations, Managing Director, Jo Andrews talks to Sam Sutton of New Forest Activities and Train for the Future. Sam has recently launched a business growth coaching programme for business owners and their teams It is a conversation…
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Cold Calling: Be a verb not a noun

Selling in a pandemic is different. Yes, we’ll get through this, but if you sell today the way you sold 9/10 weeks ago, you are in for a wake-up call. We know everybody is struggling. Be open and transparent about your own setbacks as well as your ongoing capabilities in these new circumstances. Part of…
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TMC Conversations #1

Episode 1 – Business coaching with ActionCOACH Liverpool Managing Director, Jo Andrews hosts a conversation with Luke Kay of ActionCOACH Liverpool. The first in a series of #TMCConversations, they discuss business coaching, and how the three-year-long relationship of working together has equipped the business, and the team to thrive in the current situation. It is…
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