The fragmented nature and range of stakeholders within the tourism industry can make it difficult to achieve awareness and reach the visitor.
It makes sense for The Marketing Collective to develop and coordinate collaboration amongst a variety of different businesses to ensure success. Collaboration provides competitive advantage and provides the visitor with added value and a unique experience.
So, whether you have a service that can add value to a customer visit or you have a group of like-minded businesses wishing to work together but don’t know how or where to start; The Marketing Collective can form, develop and project manage groups and associations to combine marketing efforts. We aim to match services / products with others who have the same ethos and goals.
Hampshire’s Top Attractions is the perfect example of collaborative marketing success. There is nothing quite like being in the same room as forty marketing professionals who all share a common goal and who want to work together to achieve something greater.
Hampshire’s Top Attractions is the perfect example of collaborative marketing success. There is nothing quite like being in the same room as forty marketing professionals who all share a common goal and who want to work together to achieve something greater. We manage the group of over 40 attractions; delivering their strategic aims to gain a wider reach of visitors – greater than what they can achieve individually.
Since the start of the group in 2007, The Marketing Collective has increased membership generating a larger combined marketing budget and increased visitor reach via a number of campaigns.
During my time as chair of Hampshire Top Attractions, Jo was a fantastic support. She was extremely organised, very friendly and a good sales woman who delivered a first class service. During this time Jo helped to increase the membership and developed social networking into our mix of activity. It is testament to her work that she remains a key part of HTA’s success today.
Bill Sainsbury, Museum of the Royal Navy
Collaborative marketing can include:
Traders and business associations
Through PR, advertising and event organisation and management, we provide traders associations the marketing support they need to establish themselves as mini-destinations and influential organisations.
Hotel and B&B associations
Providing a level of marketing support as well as an contact and link between public and private sector to accommodation associations.
Town and village associations
Delivery of Market Town Health Checks and Parish Plans, from initial consultation through to action plans and delivery of objectives. In partnership we enable the load to be shared, after all, if an ant gets enough of his mates to push, he can move the Sphinx!