YOUR TONE OF VOICE MATTERS
Do you know how to write for your audience so they engage with your brand?
Sometimes writing for your own business is daunting. You know what you need to say and to who, but somehow the words just don’t flow. Everything you write sounds like a business summary or report rather than an enticing, engaging conversation starter, which results in the reader being eager to know more because not only is it interesting, but you are solving their problems and challenges – just like we can solve yours.GET STARTED NOW
The Secret of Success
As a content marketing agency we were tasked by an accountancy firm to improve their SEO and increase traffic to their website. Their website was very static and we knew we needed to inject fresh, regular content – both to improve SEO and from a user perspective.
WHAT WE DID
We generated a news style blog where we could add new optimised content that would serve to promote them as industry leaders, giving people a reason to visit the website.
We looked at accountancy trends and what people were searching for to depict which key phrases to target that would see the best return.
The annual website stats go from an average of 3,000 visits per year to 29,000 visits per year, an increase of 900%