Using Social Media at Events - The Marketing Collective

A ALL HANDS ON DECK APPROACH

Do you need extra expertise using social media at your events?

We get it, we truly do! Running and organising events is stressful, especially on the day. Using social media at events can be a juggle, especially when you are the lead organiser. We can take the stress of keeping on top of social media away by running your accounts for you during the events to engage with your audience.

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Broadcasting to your followers

Social media is often the primary marketing tool pre event to raise awareness and to reach a wide audience. However, on the day of the event, social media can take back seat, because as the organisers, you are busy with the actual management of the event. Also with the numerous ‘live broadcasting’ opportunities it can be a challenge to keep up and on top of social media for the event.

Social Media Event Plan

Defining tone of voice, key events to cover, hashtags and brand following.

Experienced team

Passionate about creating engaging content to excite target audience.

Live broadcasting

Live stories across channels and broadcasting of news to followers

Post event analytics

Key results across all channels including reach and engagement.

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CASE STUDY

Hamble Valley Festival of Food

In 2015, we relaunched the Hamble Valley Festival of Food – ten years after it had ended due to tourism funding cuts. We resurrected the festival and grown the visitors and offering over the past three years. Attracting around 3000 visitors to the village of Hamble and boosting the local tourism economy.

REACH

Reaching over 20,000 combined followers during the event.

AUDIENCE PARTICIPATION

Using props to engage with the audience and to promote the use of #HambleValleyFoodFest

LIVE COVERAGE

Live updates and broadcasting serving as news updates and information service.

MULTI CHANNELS

Using social media at events; Our team manage social updates on Twitter, Facebook, Instagram as well as stories and live video.