Destination Marketing

Creative | Marketing | Content

SPECIALISTS IN DESTINATION MARKETING

We find the hidden gems that make every attraction, town, city or region unique.

With a credible and proven track record in successful destination marketing, we plan, implement and measure successful marketing campaigns to influence, inspire and create pride of place in destinations.

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A FEELING OF HAPPINESS

We seek to create the tangible, satisfying feeling of happiness when a visitor has been matched with their perfect day out, short break or holiday experience they were looking for.

LOCAL DISTINCTIVENESS

We focus on the local distinctiveness of a destination, the people, hidden gems and the unique attractiveness.

Hampshire Top Attractions

Southampton

Test Valley

Hamble Valley

Southsea Beach

Visit Liverpool

CASE STUDY

The Southampton Guide

The Southampton Guide has been developed over the past 7 years by The Marketing Collective; a destination marketing company who have a passion for the city. After seeing public sector funding for tourism declined, The Marketing Collective has continued their pursuit of promoting the city and delivering quality campaigns toincrease the visitor economic of the city.

MARKETING STRATEGY

To develop and deliver a campaign based on the many reasons to #visitsouthampton so that a one night stay is not long enough. To work with organisations on generating content which attracts more visitors who stay for longer. 

MARKETING COMMUNICATIONS

7 years of publishing The Southampton Pocket Guide (that’s over 800,000 copies) as the city’s official tourist publication.

SOCIAL MEDIA

We have build a brand community via social media via Facebook, Instagram and Twitter with a monthly reach of over 62,000 users.

CONTENT MARKETING

In 2017, The Southampton Guide was launched as a content-drive destination website.. Acting as a portal for reviews, itienraries, blogs and content from printed communications.

Reasons to #visitsouthampton

Working with our contact, clients and stakeholders across the city, we planned and delivered a video marketing campaign based on the their reasons to visit Southampton.

Go to The Southampton Guide