Portfolio of Publications

Who said print is dead?  There is still the need and a place in marketing strategies for beautifully designed magazines, brochures, leaflets and portfolios. We design and print over five thousand pieces of print ever year.

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  • Hampshire Gardens

    What we do:

    Creative

    • Brand creation and logo design
    • Leaflet design and art-working.
    • Advert art-working and generation.
    • Website design and build.

    Marketing

    • Deliver a targeted sales campaign and advertising management.
    • Distribution campaigns

    Content

    • Creation of optimised website content.
    • Launch and management of social media channels.
    • Copy writing of season highlights.

     

  • Hampshire Military Attractions

    A destination campaign showcasing Hampshire’s heritage collection. From castles, military museums, great ships and stately homes to walks, trails and experiences – there is much to discover and share surrounding the county’s unique heritage.

    What we do:

    Creative

    • Graphic design of visitor leaflet and print management of 100,00 copies.
    • The brand was given a more family -centric design to reach a wider audience.

    Marketing

    • Advertising sales campaign to a wider group of associated attractions and supporting businesses.
    • Management and coordination of a direct marketing campaign.

    Content

    • Copywriting of themes and trails to appeal to a wider audience.

     

  • Hampshire’s Top Attractions

    “The official family guide to Hampshire’s top attractions, featuring exclusive special offers”

    The success of the Hampshire Top Attractions consortium is reliant on the strong management provided by The Marketing Collective. The team is creative, driven and professional, and successfully manage special projects alongside a busy programme of regular communications to members and public. HTA is a really active group and The Marketing Collective is key to this happening.
    Charlotte Barnaville, Marketing at Winchester Science Centre & Co-Chairperson of Hampshire’s Top Attractions

    What we deliver:

    Creative

    • Creative design and print management of 350,000 leaflets and coordination of targeted distribution campaigns.
    • Graphic design of print and digital adverts which gain attention and lead to action.
    • Campaign development and storyboarding.

    Marketing

    • Targeted campaign creation, management and execution
    • Building a membership base to over 70 attractions.
    • Digital marketing 121% increase on website traffic and increase of 50% for page views and pages per session increasing by 35%

    Content

    • Social media planning, management and delivery. Combined social media following of 17,600. With average monthly reach on Facebook of 28,300 & 5,500 on Instagram | 51,700 monthly impressions on Twitter.
    • Social competitions reaching on average 35,000 organically (Facebook)
    • Optimised content writing which has resulted in the website being ranked top 5 for ‘Places to visit in Hampshire | Activities in Hampshire | Events in Hampshire | Kids Days Out in Hampshire | Attractions in Hampshire
    • Content planning and delivery from digital content for web and social, PR, blog posts, working with family bloggers and influencers.
    • Monthly email marketing campaigns with a 4% average open rate and 3.6% average click-through-rate.
  • Marketing Peak District & Derbyshire

    To produce an attractive, informative and inspiring map/leaflet presenting the wide variety of visitor attractions in the Peak District & Derbyshire along with listing and display adverts.

    What we do:

    Creative

    • Graphic design of 36pp DL attractions leaflet which involved developing a new concept for the visitor leaflet.
    • Art-working of adverts and listings
    • Graphic design of Well Dressings leaflet.

    Marketing

    • Support Marketing Peak District & Derbyshire team with advertising sales.
  • Southampton Airport Breeze Magazine

    Breeze magazine is the consumer travel magazine for Southampton Airport capturing the spirit of travel for consumers and passengers alike.

     

    What we deliver:

    Creative

    • Brand development – we launched a new look and feel for Breeze Magazine in Autumn 2015
    • Creative design and print management of 20,000 quarterly magazines.
    • Create digital versions for online readership.
    • Campaign development and storyboarding.

    Marketing

    • Advertising sales campaigns and management.
    • Relationship management for to build brand ambassadors.
    • Delivery of annual focus groups with passengers and staff to review the magazine.

    Content

    • Thematic content planning to support Southampton Airport’s business objectives.
    • Copywriting of travel and destination articles covering Europe and worldwide destinations.
    • Copywriting of advertorials linked to sales campaigns.
  • Test Valley Destination Marketing

    Develop the Test Valley tourism brand into an aspirational lifetstyle-focused destination brand, which attracts new visitors and inspires repeats visits.

    What we do:

    Creative

    • Design sales literature and sales campaign media packs for the Test Valley Visitor Guide
    • Advert art-working and generation.

    Marketing

    • Deliver a targeted sales campaign to the accommodation, hospitality and attraction venues within the Test Valley with a focus on developing editorial features.
    • Project manage the advertising sales campaign, copywriting, design, print and distribution of the visitor guide. Ensuring that the whole visitor guide production is delivered within timescales and budget.

    Content

    • An annual visitor A4 lifestyle-based visitor guide to encourage visitors to the Test Valley.
    • Launch of the Test Valley Pocket Guide in 2018 to target day visitors from across Hampshire.
    • Write editorial features and general copy within the guide, developing new themes and engaging copy about the Test Valley to encourage visits.

     

  • Whitchurch Silk Mill

     

    Highlighting local distinctiveness, we understand the importance of producing eye-catching print that makes an attraction stand out when placed in a leaflet stand.

    “I would highly recommend The Marketing Collective to any attraction looking for a team to quickly and efficiently tackle their design and print needs, large or small. Efficiently the team undertook our commission with great efficiency and enthusiasm, which made it a great pleasure to work with them. With a great understanding of the area, our industry and our customers and they quickly understood what was required. I felt that we had an additional dedicated marketing team supporting our very small site based team.”
    Sue Tapliss, Marketing Manager, Whitchurch Silk Mill

    What we do:

    Creative

    • Graphic design the annual Visitor Leaflet and manage the print of 75,000 copies.
    • Graphic design of supporting visitor leaflets.
    • Creative design of supporting print and digital adverts and posters for use across the year.
    • Graphic design of pop-up banners for the promotion of Whitchurch Silk Mill at a number of exhibitions and events.