Test Valley Destination Marketing

Test Valley Destination Marketing

Develop the Test Valley tourism brand into an aspirational lifetstyle-focused destination brand, which attracts new visitors and inspires repeats visits.

What we do:

Creative

  • Design sales literature and sales campaign media packs for the Test Valley Visitor Guide
  • Advert art-working and generation.

Marketing

  • Deliver a targeted sales campaign to the accommodation, hospitality and attraction venues within the Test Valley with a focus on developing editorial features.
  • Project manage the advertising sales campaign, copywriting, design, print and distribution of the visitor guide. Ensuring that the whole visitor guide production is delivered within timescales and budget.

Content

  • An annual visitor A4 lifestyle-based visitor guide to encourage visitors to the Test Valley.
  • Launch of the Test Valley Pocket Guide in 2018 to target day visitors from across Hampshire.
  • Write editorial features and general copy within the guide, developing new themes and engaging copy about the Test Valley to encourage visits.

 

Description

The Test Valley is a picturesque area of Hampshire with many unique attractions and picturesque market towns. The Marketing Collective was approached by Test Valley Borough Council in 2014 to develop and produce their popular visitor guide and has been producing the guide ever since.