Destination Marketing : We are specialists in what we do and we specialise in the places we are passionate about.

We focus establishing and nurturing collaborative marketing opportunities. We develop and strengthen brand awareness through creative marketing solutions for the tourism, arts and culture industries. We are specialists in destination marketing with a proven track record and strong portfolio. Our creative design, inspirational PR and content marketing team, can help you to be original whilst increasing awareness and most importantly your return on investment.
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Our Services

Destination Marketing

We plan, implement and measure successful marketing campaigns to influence, inspire and create pride of place in destinations. We create eye-catching publications, campaigns and unique opportunities that stimulate visitor’s interests and support the visitor economy.

Visitor Guide Publishing

We have a vast experience in the design and production of visitor guides, magazines and leaflets. We bring destinations to life to encourage visits and promote local distinctiveness. From concepts, advertising sales, content and copywriting to design and print management.

Creative Vision & Design

We understand the importance of being noticed in a crowd and ensuring your brand stands out and catches the attention of potential visitors. Our creative flair, experience and knowledge of the tourism and design industry will engage with your audience and define your brand messages.

PR and Copywriting

Whatever your message, whether a new product, an event, special promotion or to simply get your business known, we can not only create inspiring copy for press releases but we can tell your story in an exciting and creative way to gain coverage and attention.

Social and Digital

We can guide you through the social platforms and help to develop your social voice. Whether you require some social media training and hand-holding or would like us to set up, manage and develop your social media profile, we can help you build likes, followers and friends.  

Literature Distribution

What use is attractive, glossy programmes and leaflets if they don’t reach your desired audience? We specialise in distributing arts, culture and tourism publications across southern Hampshire with high-footfall targeted stands.
Talk to us about your marketing needs

Our publications

Our Clients

What our clients say

Both as the National Museum of the Royal Navy and Portsmouth Historic Dockyard, our relationship with the Marketing Collective has extended over a 10 year period.  We have always found the team to be entrepreneurial, creative and a ‘make things happen’ organisation. They listen to feedback and are not afraid to try something new. As a business, they have established a good core of clients and work well with them, always demonstrating a ‘can do approach’.  We thoroughly enjoy working with them.

A ‘make things happen’ organisation

Jane Hodgkins, Head of Marketing and Communications, National Museum Royal Navy

Having spent five years redeveloping the Visit Winchester destination brand we are understandably a little precious about who we allow to promote it on our behalf. Jo and the team at the Marketing Collective grasped this and have been a safe pair of hands throughout the production of the Guest Magazine. I would not hesitate to recommend their services to any business looking to produce high quality marketing collateral.

Understanding Destination Brands

Ellen Simpson, Head of Tourism, Winchester City Council / Visit Winchester

“I would highly recommend The Marketing Collective to any attraction looking for a team to quickly and efficiently tackle their design and print needs, large or small. Efficiently the team undertook our commission with great efficiency and enthusiasm, which made it a great pleasure to work with them. With a great understanding of the area, our industry and our customers and they quickly understood what was required. I felt that we had an additional dedicated marketing team supporting our very small site based team.”

Dedicated marketing team

Sue Tapliss, Marketing Manager, Whitchurch Silk Mill

“I can thoroughly recommend Jo Andrews and her team who have worked for us for a number of years and who are extremely experienced and hard-working. Their close ties with the council and other publicity officials has been very helpful in promoting and marketing our attraction,  we are most grateful for there diligence and hard work.”

Marketing attractions

Captain Busk, Owner, Houghton Lodge & Gardens

“I cannot praise enough Jo and her team’s dedication, tourism talent,and knowledge of the industry. If you want a job doing well, effectively, efficiently and creatively then The Marketing Collective are the people to go to.”

Tourism talent

Head of Culture, Eastleigh Borough Council

“The Southampton Pocket Guide is mine of information on what to do and see in and around Southampton, a very popular visitor guide with our guests who value the content including the map and discount vouchers.”

Visitor Guide

Owner, Best Western Chilworth Manor and Chair of Southampton & Region Hoteliers Association

“I have seen The Marketing Collective grow as a dynamic small business over the years and have been impressed by their creativity, focus and constant drive to innovate. The Hampshire Top Attractions group is a great example of how they have made there mark, by steadily growing membership and the consumer database as well as raising brand awareness. Jo and her team are able to not only help organisations improve their marketing but also demonstrate their success through careful monitoring and evaluation of activity.”

Raising brand awareness

Kirstin Monk, Carnival and Visit Hampshire (2008 - 2014)

“Jo’s input for the Hampshire Attractions Group is crucial in the smooth running of our endeavours to work together in promotion of Hampshire far and wide. She’s always on the ball and has needle-sharp attention to detail. I wouldn’t hesitate in recommending her work as co-ordinating the collaboration of up to 25 marketing professionals is no mean feat – thanks and well done Jo.”


Paul Simmons, Head of Marketing Communications, Marwell Zoo and Chairperson of Hampshire’s Top Attractions 2011-2014

Latest News

Social media trends 2017

Social Media trends in 2017 – Our predictions

  Back in December of 2015, we put together a blog of what we thought the social media trends would be during 2016 – you can see that post here – […]

World Tourism Day

What World Tourism Day means to us!

It’s World Tourism Day and as a destination marketing company we thought we’d share what World Tourism Day means to us! The tourism market is huge and whether you’re travelling far or looking […]

New business tools are coming to Instagram!

Just a couple of days ago, Instagram officially announced the launch of its tools for business users. This will include new business profiles, analytics (hoorah!) and the ability to turn […]

See all our news

Meet the team

Jo Andrews

Jo Andrews

Managing Director

A chartered marketer and specialist in tourism and destination marketing, Jo established the company in 2010 as a fresh approach to marketing through collaboration.

Tina Scahill

Tina Scahill

Creative Directionalist

Designer and chartered manager, Tina inspires through innovative design and creative thinking, pulling words and images together to create meaningful communication.

Louise Collins

Louise Collins

Marketing Executive

Extremely organised and proactive Louise manages the day-to-day projects and delivers social media, digital and content marketing strategies for clients and destination brands.

Laura Bean

Laura Bean

Content Co-ordinator

Laura is a talented marketeer with experience in the tourism and leisure industry. A creative thinker with plenty of ideas for content generation across print, digital and social.

Jane Wilson

Jane Wilson

Partnerships & Business Development


Strategic marketing manager with over 25 years international experience. Jane creates and builds relationships. Specialist in marketing research and strategy – Jane understands the numbers behind the research and can turn them into valuable insights.


Samantha Fawcett

Samantha Fawcett


Sam has a way with words which brings content to life. An enthusiastic marketing professional of 17 years with an abundance of online and offline experience including travel writing.

Laura Overton

Laura Overton

PR Consultant

Over 27 years experience in marketing & PR including: tourism, destination marketing, leisure/hospitality, holiday cottages, attractions, charities, cosmetics, and hotels.

Claire Glorney-Wilson

Claire Glorney-Wilson

Advertising Sales Manager

Highly motivated, determined to meet targets in a challenging environment. A proven successful track record in sales and business development.

Ian West

Ian West


Experienced in field walking and cartography, Ian knows his way around everywhere. He is responsible for the distribution of client leaflets and programmes.