SPECIALISTS IN DESTINATION, PLACE AND TOURISM MARKETING
We find the hidden gems that make every attraction, town, city or region unique.
With a credible and proven track record in successful destination marketing in tourism, we plan, implement and measure successful marketing campaigns to influence, inspire and create pride of place in destinations.
GET STARTED NOWA FEELING OF HAPPINESS
We seek to create the tangible, satisfying feeling of happiness when a visitor has been matched with their perfect day out, short break or holiday experience they were looking for.
DESTINATION MARKETING FOR TOURISM IS ABOUT LOCAL DISTINCTIVENESS
We focus on the local distinctiveness of a destination, the people, hidden gems and the unique attractiveness.
Hampshire Top Attractions
Southampton
Test Valley
Hamble Valley
Southsea Beach
Visit Liverpool
CASE STUDY
The Southampton Guide
The Southampton Guide has been developed over the past 7 years by The Marketing Collective; a destination marketing company who have a passion for the city. After seeing public sector funding for tourism declined, The Marketing Collective has continued their pursuit of promoting the city and delivering quality campaigns to increase the visitor economic of the city.
MARKETING STRATEGY
To develop and deliver a campaign based on the many reasons to #visitsouthampton so that a one night stay is not long enough. To work with organisations on generating content which attracts more visitors who stay for longer.
MARKETING COMMUNICATIONS
7 years of publishing The Southampton Pocket Guide (that’s over 800,000 copies) as the city’s official tourist publication.
SOCIAL MEDIA
We have build a brand community via social media via Facebook, Instagram and Twitter with a monthly reach of over 62,000 users.
CONTENT MARKETING
In 2017, The Southampton Guide was launched as a content-drive destination website.. Acting as a portal for reviews, itienraries, blogs and content from printed communications.
Reasons to #visitsouthampton
Working with our contact, clients and stakeholders across the city, we planned and delivered a video marketing campaign based on the their reasons to visit Southampton.
Go to The Southampton Guide