Marketing Audits for Tourism Businesses

A Marketing Audit is not just a one-time event but an ongoing process that provides a snapshot of your marketing efforts, identifying both strengths and areas for improvement.

Strategic Direction That Works: From Confusion to Clarity

Sometimes you don't need a team to do it all, you just need the right plan and guidance. We provide marketing audits, comprehensive strategies, and expert mentoring that give you clear direction and the confidence to manage your marketing in-house or know exactly what to outsource. We help you step back from the daily chaos to see the bigger picture. Our approach is rooted in understanding your unique challenges, your visitor targets, your seasonal patterns, and your realistic budget.

We don’t believe in one-size-fits-all solutions. Instead, we create a bespoke roadmap that makes sense for your attraction and puts you firmly in the driver’s seat.

Marketing Audits

Many businesses operate under the assumption that their marketing strategies are effective and yield the desired results. However, without a thorough evaluation, you may be missing out on valuable insights and opportunities for improvement. This could result in wasted resources, misaligned strategies, and ultimately, a decline in ROI.

  • From taking stock of all your profiles to reviewing content, engagement, and performance metrics, our thorough audit process leaves no stone unturned.

    • Inventory of Social Media Profiles

    • Profile Completeness

    • Consistency Across Channels

    • Audience Analysis

    • Content Audit

    • Engagement and Performance Metrics

    • Competitor Analysis 

    • Hashtag Review and Analysis

    • Recommendations and Opportunities for Improvement

  • Our comprehensive SEO Audit package focuses on four critical areas to elevate your online visibility and drive more targeted traffic.

    • A Technical SEO audit to identify any foundational gaps that could be limiting your site’s ranking potential.

    • On-Page SEO analysis will pinpoint content gaps and offer solutions to ensure each page is optimised effectively.

    • For local growth, our Local SEO review explores ways to enhance your discoverability in local searches and attract nearby customers.

    • Lastly, through Content Marketing, we’ll uncover opportunities to refresh and optimise existing content with relevant keywords, helping your site stay competitive.

    This audit provides a clear, actionable roadmap to boost your website’s SEO performance across the board.

    • Discovery call to understand goals, target audience, and KPIs in relation to ad campaigns

    • Review of campaign structures eg. search vs display vs video, how are they segmented and how are they aligned with specific goals.

    • Review of keyword strategy - such as high-intent keywords that should be used or previously converting search terms to add as keywords.

    • Review of ad copy - compelling, engaging, high quality, on brand, and the ad extensions to increase visibility and click through.

    • Review of bidding strategy to ensure that it is aligned with the goals of the campaign and how the budget allocation is being used.

    • Conversion tracking review to ensure that Google Tag Manager and Google Analytics are correctly set to track conversions with a review of the attribution.

    • Search query analysis to find any low-intent searches or negative keywords that are potentially wasting spend.

    • Review of campaign, ad group and keyword structure to ensure they are best grouped and organised to maximise results.

  • The deep dive audit to set your plans in motion.

    Areas that may get analysed in an Audit may include:

    • In-depth evaluation of your marketing current strategies including your digital marketing.

    • An overall SWOT analysis of your marketing including your brand to highlight the opportunities.

    • Identifying your ideal avatar so you can improve your targeting.

    • Review of your overall marketing strategy

    • The effectiveness of your website - from copywriting, emotional connection, call to action, SEO, visual flow and user journey.

    • How you are tracking your marketing - the metrics, analytics and what you should be measuring.

    • Your social media accounts - content strategy, copywriting, hashtag strategy, visuals and call to action.

    • Competitor analysis - how do you stand out, what are the gaps and opportunities?

    • Recommendations that you can then put into an achievable marketing action plan

  • Thanks again for taking the time and effort to compile such a comprehensive report.

    " It’s always daunting when we engage in audits as there’s a fear the result will be a long list of mistakes and things that could be done better, which I know is what we need to work on, but never an easy read. However, I felt that your report was very balanced, highlighting some of the work that is happening already and looking at how we can strengthen that going forward as well as some opportunities that have been missed …or rather not yet explored! .The supporting action plan has been laid out well in a way that we can break it down achievably and device how/when/what to tackle first."

    Ben, Riverside Activity Zone

  • A marketing strategy and Plan, and the idea of ‘how are we doing.

    When selecting who should help us, it was paramount that they shared our values and culture. Up stepped Jo and her team from The Marketing collective. Having now gone through a full audit and having now been in receipt of the strategy and plan, I couldn’t be happier. Time was taken to refine the deliverables, and this is important, getting what you actually need and not just what you ‘think’ you need. The team really delved deep into every aspect. The audit was not only insightful but also dare I say it enjoyable. They created an atmosphere that allowed everyone to be open and honest.

    I am now very confident that we have the plan and information needed to take our Charity and service brands to the next level. I will continue to work closely with the team and would happily recommend them for a one-off project or as a long-term delivery partner.”

    Chris Attril, CEO, Valley Leisure

  • It’s fantastic to have this level of insight and information...

    The Marketing Audit is incredibly comprehensive and the ample opportunities and recommendations clearly fit with the business plan which, once set up and completed consistently will help expand the impact of the charity. It’s fantastic to have this level of insight and information compiled in the one place that we can refer to and use to grow the charity.
    Liz Murray, Manager, I Can Therapy

 Book a Discovery Call to find out more

The easiest way to find out more is to book in a call with one of the team who can guide you.

Book In A Call With Our Team