About Us
Creative | Consultancy | Content
We're not just an agency. We're your team.
When you work with TMC, you get people who genuinely care about your success and know tourism inside out
We are a small but mighty team of dedicated tourism marketing specialists. When you work with TMC, you get direct access to the people actually doing the work. No account handlers passing messages. No junior team members learning on your budget. Just a dedicated group of tourism marketing specialists who genuinely care about your business and know the sector inside out.
We've been working with visitor attractions, destinations and hotels for over 15 years. We know the pressures, the seasonal chaos, the limited budgets and the impossible to-do lists, but we show up for our clients consistently as an extension of their team, not a distant agency sending monthly reports.
Meet the people in your corner…
Jo Cooper
FOUNDER AND CEO
Jo founded The Marketing Collective in 2010 with a simple but powerful belief: tourism marketing works better when people work together. With 25 years of tourism industry experience, she brings deep sector knowledge to the agency.
Before TMC, Jo led tourism strategy and destination marketing at local authority level, managing teams, events and destination branding and later at a destination marketing agency. She is one of the founders of Hampshire's Top Attractions, now approaching its 20th year, and holds the brand trademark. She studied tourism at college and university and has never worked in anything else.
Jo leads TMC's team, strategy and growth, focused on new business, collaboration opportunities and the overall direction of the agency. She is also a certified NLP coach, which shapes how she works with clients and the team. It means she understands that the challenges marketing managers face aren't just tactical; they're about confidence, clarity, and having someone genuinely in your corner.
Based in the north west, Jo's energy, warmth and passion to help are what clients remember most.
ASK ME ABOUT: Mountains and hiking, and I will not stop. New routes, hidden peaks, wild places with views. I'm always planning the next one.
Anna Hales
PROJECTS & CLIENT SERVICES MANAGER
Anna has spent over two decades building her career around a single thread: bringing people, projects and places together to deliver real results. Based on the South Coast, she has worked across the public and private sectors - from local government partnerships to destination marketing always with a focus on strategy that gets delivered, not just planned.
She began her career at Southampton Partnership, supporting the city's Local Strategic Partnership on communications and stakeholder engagement, before spending over a decade at Business South. There she developed and led wide-ranging projects from concept through to delivery, working with board directors, local government and external stakeholders to drive economic growth across the region. Collaboration has run through nearly 20 years of her career with tourism playing a huge role.
Anna joined TMC in 2019 and she is often the first point of contact for clients, the steady, experienced hand that keeps campaigns on track, stakeholders aligned and projects moving. Her strength lies in pulling all the threads together, making sure the story an attraction tells is consistent, compelling and delivered on time. Relationship building sits at the heart of everything she does.
ASK ME ABOUT: The best family days out and I will not stop. From hidden gems to tried and tested generation favourites with the kids, grandparents or both! I'm always on the lookout for the next great experience.
Georgia Millward
SOCIAL MEDIA AND CONTENT MANAGER
Georgia is TMC's Social Media and Content Manager, with almost six years working in the tourism industry, she has developed a deep appreciation for what goes into running a visitor attraction and just how much happens behind the scenes that the public never sees.
At TMC, Georgia manages social media strategy, content creation, scheduling and monthly reporting across the client portfolio. She also leads the social media channels for TMC's collaborative tourism groups: Hampshire's Top Attractions, Sussex Top Attractions and Dorset Top Attractions, organising regional content shoots, managing community engagement and keeping channels active, consistent and aligned with each group's goals.
Marketing teams at visitor attractions are usually juggling far too much. Georgia acts as an offsite extension of the team bringing structure, clarity and consistency to social channels so attractions can gain time back and focus on what they do best: creating great visitor experiences. Whether managing accounts entirely or working alongside an in-house team, she takes the heavy lifting away.
ASK ME ABOUT: Travel and holidays and I will not stop. Trip itineraries, hidden destinations, the best place to watch a sunset - I'm always planning the next adventure and happy to talk about it for as long as you'll let me.
Laura Stanley-Adams
DIGITAL MARKETING MANAGER
Laura is TMC's Digital Marketing Manager, bringing over 15 years of experience working in destination marketing and digital strategy across South Coast tourism destinations and visitor attractions. She has a keen eye for online brand, digital campaigns and crucially, the results they actually deliver.
At TMC, Laura leads on all things digital from SEO and paid advertising to campaign planning and execution for attractions and destinations across the UK. She bridges the gap between creative marketing and measurable commercial results, ensuring the traffic TMC's clients attract online translates into real bookings and real visitors through the gate.
With a background in local tourism and destination marketing, Laura understands the specific pressures and opportunities of marketing visitor attractions. She knows the sector from the inside, which means her digital strategies are grounded in how tourism audiences actually behave and not just how the algorithms work.
ASK ME ABOUT: Destination tourism and your online brand and I will not stop talking about it. It's been my world for 15 years and I'm still as excited by it as I was at the start.
Say Hello
We love to chat! Why not drop us an email and get to know us better?