Do You Need A Marketing Plan?

All you need is the plan, the roadmap, and the courage to press on to your destination. - Earl Nightingale

A 2019 US study from Outbound Engine found that 50% of small and medium business owners don't have a marketing plan, out of 350 businesses. 

A few other key findings from the study:

•  25% of respondents are unsure of how they plan to grow their businesses in 2019.

•  55% of SMB owners spend less than 5% of annual revenue on marketing.

•  Over 58% of SMB owners spend five hours or fewer on marketing every week.

•  86% of respondents would rather spend their time on other business activities than spending time on marketing.

That last statistic, a whopping 86% of business owners, is mind-boggling to the team at The Marketing Collective!

Just because, as passionate marketers, we understand how vital marketing is to any business and its success! 

So, to think that 86% would rather not focus their attention and miss out on the limitless business growth potential of marketing is insane!

But as marketers who help businesses thrive and flourish with their marketing efforts, we also understand the overwhelm and constant headache marketing can be for business owners, especially if they don’t find it enjoyable. 

It’s a common myth that marketing can just be an add-on. The result?

People don’t make a clear roadmap, and then effective marketing simply doesn’t get executed. 

Or people keep an eye out for things that seem to be working well for other businesses, and try things out in a haphazard fashion hoping something they try will produce results. 

Don’t believe the myth that you don’t need a clear roadmap! You do!

If you don’t know where you’re going, or how you’re going to get there, how do you expect to get to your destination? 

You’re just going to get lost in the slow countryside lanes of marketing, and it will be a long, painful and drawn out process of never feeling like you’re getting anywhere.

A clear roadmap is your key to the fast lanes, to taking the stress and anxiety out of marketing and to driving forward with action, clarity and the confidence that your marketing will pay off in the long run.

The problem is that a lot of people don’t know where to start. If marketing isn’t your forte, or it’s a part of your business that needs more clarity and support, of course you’re not going to know where to start!

You don’t have to do everything on your own. 

A marketing plan doesn’t have to be complicated

Our Marketing Audit service will give you a clear roadmap to drive forward. You don’t need to go back and forth anymore.

Take the anxiety away and get a clear idea of what’s working and what’s not working, and where you need to improve. 

And then receive a strategy or plan so you know exactly what you need to do to get to where you want to go! 

 Book a free discovery call with me or contact us telling us how we can help you.