How To Make The Customer Experience Unforgettable

Happy World Smile Day, the best day to talk about how to make the customer experience unforgettable!

If you’ve never heard of World Smile Day, it was created by Harvey Ball, a graphic artist who created the first ever smiley emoji in 1963. 😊

He didn’t want the commercialisation and frequent use of the smiley emoji to lose its impact and meaning, so World Smile Day was born to inspire acts of kindness, and real smiles in real life. 

It’s a common myth that marketing doesn’t have a soul, but this is what you want your marketing to inspire. Real smiles. 

This happens when you’re being authentic. And being authentic happens when you understand your brand values, personality and vision, and everything you put out there aligns with this. 

Take Starbucks. One of the most recognisable brands in the world. ☕

There are many ways Starbucks gives customers real smiles with the remarkable execution of their marketing strategy. 

But the biggest takeaway? Their CONSISTENCY. 

Every aspect of their coffee shops and marketing sells an experience. Their target audience, the middle to upper class who can afford to pay extra for their fancy, high-quality coffee, could easily get their coffee elsewhere, but they choose Starbucks because of the experience.

Every piece of language and content follows the same visual and language guidelines.

Clean, modern and bright. This is Starbucks in their marketing AND in store, from their content to the atmosphere they create. 

Customers know and feel Starbucks. Customers trust Starbucks. Customers return time and time again to invest in the Starbucks experience. 

 In 2009, Starbucks began offering free, unlimited Wifi for workers who want the buzz of great coffee and ambience. This added to the community feeling people expect to feel when they walk into any Starbucks. 

Even the finer details of writing customer’s names on cups is inherently Starbucks and personalises the experience, making it unforgettable for the customer. 

 Did you know Starbucks deliberately misspells names on cups as part of their marketing strategy? At Macy's Starbucks in New York, I got called "YOU" due to some creative spelling and handwriting. Because what is the first thing people do? They take a photo and post it on social media! 😉

So how can we tap into Starbucks magic? Find new ways to create an epic experience for your customer and hone the details that put the extra in extraordinary. 

You can only do this if you fully understand your brand and who you’re trying to make smile! 

Need support tailored to you? Book yourself in for a ➡︎ Free Discovery Call ⬅︎ 

15 minutes to chat about how we can make your marketing stand out, like Starbucks, whether you’re a fan of Pumpkin Spice Lattes or not!