Marketing is easier and far more effective when attractions and tourism businesses work together.
The old model of endless competition for the same audience is not only exhausting but inefficient.
Building a Unified Force Through Collaboration
We've built and managed thriving collaborative groups including Hampshire's Top Attractions, Sussex Top Attractions and Dorset Top Attractions. These partnerships reach bigger audiences, share costs, and deliver campaigns no single attraction could run alone. They create a "rising tide that lifts all boats" effect, where the collective effort draws more visitors to the area, and each member benefits from the increased footfall and visibility.
Whether you're a single site or part of a group, collaboration gives you more visibility, more visitors, and more time back. It's about shifting the mindset from a scarcity-driven competition to a growth-oriented partnership. The Marketing Collective handles all the coordination, communication, and management, making the process seamless and stress-free for you. We are the backbone of your collaborative effort, ensuring every partner's voice is heard and every campaign delivers maximum return.
Our Top Attractions Groups
Key elements of this collaborative solution include:
The Results: Measurable Growth and Lasting Impact
The collaborative efforts of Hampshire's Top Attractions have delivered remarkable, sustained growth for its members:
Website Sessions: Over 650,000 website sessions per year.
Digital Engagement: Recording 2.8 million events and 742,000 views across digital platforms.
Social Media Reach: A strong social media presence with 41,000 followers and 1.4 million impressions annually.
Email Marketing: An engaged email list of 25,000 subscribers, boasting an above-average 42% open rate on monthly communications.
Cost Savings: Members significantly reduce or even remove their individual leaflet and ad spend, leveraging the consortium's pooled budget for greater value.
Enhanced Credibility & PR: Gaining exposure in major media outlets (ITV, local radio, editorial mentions) and benefitting from alignment with a recognised and trusted umbrella brand.
Proven ROI: Many members cite their consortium membership as their highest-return collaboration, consistently delivering tangible visitor growth and brand elevation.
Strategic Collaboration & Pooled Budgets: Facilitating a powerful membership consortium enables attractions to pool their budgets and create a collective marketing power. This shared investment delivers a far greater impact than individual spend, allowing for larger, more effective campaigns.
Comprehensive Collaborative Management: The Marketing Collective expertly manages the entire marketing ecosystem for the consortium – from high-level strategy and administration to multi-channel campaign delivery. This frees members to focus on their venues, knowing their collective marketing is in expert hands.
Diverse & Inclusive Membership Tiers: Flexible membership tiers, ensuring inclusivity for a wide range of attractions – from small family-run sites to major destinations. This allows the group to cater to both family and adult markets effectively under one umbrella.
Robust Digital Presence for the Collective: Enabling a strong digital footprint for the entire consortium, including an SEO-optimised website featuring individual attraction pages, targeted ads, video content, and a dynamic rolling carousel to ensure fair share visibility for all members.
Extensive Joint Reach & Distribution: An impressive collective reach across various channels, including 200,000+ annual leaflet distribution and 200,000+ monthly social media reach for the group, amplifying each member's presence.
Knowledge Sharing & Community Building: A supportive, collaborative community through regular meetings, benchmarking sessions, and mastermind groups. This environment helps marketing managers learn, adapt, and feel connected, combating feelings of isolation.
The Hawk Conservancy Trust has been a member of Hampshire Top Attractions since 2010, and has worked collaboratively with the group of other local tourist attractions to increase the collective brand presence and reach a wider audience. In some cases, this has resulted in reaching customers that would not be accessible to smaller brands like ourselves, if we had worked in isolation.
6 STEPS TO MARKETING CLARITY TRAINING COURSE
Our 6 Steps to Marketing Clarity course was written to help destinations with their marketing.
Complete our mini-course and learn how to feel confident in your destination marketing. From your brand, your audience to your messaging, this training will help to set the marketing foundations needed to reignite your marketing machine to drive sales. Only £97 +VAT.
