Optimising For SEO Keywords On Instagram

Have you been ignoring the growing importance of optimising for search engine optimisation (SEO) keywords on your Instagram account? There’s a lot of talk about utilising keywords on social media right now!

Hashtags have been the primary way to optimise Instagram posts for years. However, the algorithm has been updated to focus more on keywords than hashtags. In fact, using too many hashtags now can make your post look spammy, and it may not reach your target audience.

With growing evidence that people are using social media platforms like Instagram as search engines, search engine optimisation in your captions is now essential. 

So, why should you use SEO keywords on your Instagram account? Here are some top reasons.

•  Optimise for SEO.

 Just like your website, your Instagram account also needs SEO optimisation. The use of keywords in your captions, profile bio, name field and alt text can improve your visibility in the search results. 

• Increase engagement.

When you use keywords, it helps your audience to understand your content better. This, in turn, can lead to higher engagement rates and increase your reach. 

• Improve your brand messaging.

The use of keywords can help you communicate your brand message effectively. It helps you to showcase your brand personality, values and voice. 

Using SEO keywords effectively

💡Research your keywords.

 Conduct keyword research to identify the phrases that your audience is searching for. Use these keywords in your captions and bio to increase your visibility. 

💡Use long-tail keywords.

Long-tail keywords are more specific and targeted. They have less competition and can improve your search rankings. For example, instead of using “retreats” use “affordable yoga retreats for women.”

💡Make it natural. 

Don’t stuff your captions with keywords just for the sake of optimisation. Use them naturally in your sentences to make your content more readable and engaging. 

💡Focus on your target audience.

Never stray from keeping the focus on providing the most value to your audience, with relevant and engaging content they love. 

💡Make sure your captions are full of keywords.

Use keywords in the first few words of your captions to grab your audience’s attention, and place them throughout the caption. Also, hashtags count towards keywords!

Should you leave hashtags behind? Absolutely not. They just shouldn’t be your primary focus. If you use keywords effectively, you’ll improve your visibility, engagement and brand messaging! Start optimising with SEO keywords today and watch your Instagram take off!