Your Business Story Is NOT Boring
Your story is what creates connection, trust, and relatability.
People want to see that you’re human, too.
Do you ever feel like your business story is boring? That talking about yourself must put people to sleep? Is anyone actually interested in your journey?
If you’re nodding along to all the above, then you’ve been told this lie: ‘nobody cares about my business story’.
We’re here to tell you that they absolutely do!
People Connect With People
To prove why it’s important to share your business story, let’s put things into perspective.
Imagine you’re scrolling through Instagram and two different posts appear.
This post is a stock photo of their product and it’s accompanied by a generic caption that says ‘shop now.’
This second post has heart and soul. It’s written by the business owner, showcasing how they work hard to perfect their product so that customers will love it as much as they do.
Hopefully, it’s obvious to you which post has more impact. The second one is the post you’d stop to read and learn more about.
The reality is that people connect with people and buy into the humanity of a business. They want to see your personality.
Your story is what creates connection, trust, and relatability. They don’t want to be sold to - they want to know the reason behind why you sell it. That personal touch is what turns casual scrollers into loyal customers. People want to see that you’re human, too.
Real Stories Create Real Impact
Need some examples?
A local baker connects with their customers by sharing how their grandmother’s recipe inspired their latest scrumptious cake. Wholesome, heartfelt and delicious, the post would bring a sense of nostalgia and community - plus, who doesn’t love cake!
A florist explains their passion for floristry and how they fell in love with flowers years ago. They wanted to use their creativity to provide joy for people’s special days. Why wouldn’t you want your wedding to be filled with flowers by someone who has a deep love for what they do?
A wellness therapist shares how their own personal struggles inspired them to help others. This therapist knows exactly what you’re going through and not only has the skills to share their wisdom, but also has the compassion and understanding to guide you through a difficult time.
How Does Sharing Your Stories Influence Your Marketing?
It’s all well and good for us to tell you that stories are important, but how exactly will they impact your marketing?
Because people love storytelling
We love stories - it’s human nature! Stories have been told for as long as humans have existed, so we’re wired to connect and respond to them. While we might no longer share them around fires or on cave walls, we do still tell them, through personal anecdotes or behind-the-scenes glimpses online, which is exactly why they perform well on social media platforms.
Because it will help you find your target audience
It’s true that your vibe attracts your tribe. When they see what you do and what your values are, the right people will connect and believe in you. They will want to follow your journey, support your business, and help spread the word.
Because it makes you stand out
No one else has your story - it’s unique to you, so tell it! Your story is what makes you memorable to others and sets you apart from other businesses. Share your story. There’s always one to be told.
Need Help Telling Your Business Story?
We can be your storytellers. It’s what we do best.
If you’re too busy to share your stories yourself but want to connect with your audience by sharing what inspired your business, let us tell it in a way that resonates.
We can weave your personal narrative into an impactful social media strategy and audit your accounts to identify opportunities where authenticity can be incorporated into your content.
We’ll tell the stories that make your business you.
Get in touch if you’d like to chat and find out more about how we can help.