Why You Can’t Wing a Social Media Campaign
Have you ever confidently crafted your best social media post, convinced it was going to go viral and launch your business to success?
Have you then hit publish and been humbled by the radio silence?
When you’re putting out posts into the big black hole of the internet, being met with no reaction or engagement can be really disheartening and frustrating. In many cases, it’s enough to put you off marketing.
But you should know this: it’s not you.
The problem is that we all believe anyone can wing a social media campaign. Social media is easy, right? You take a couple of photos (bonus points for a video) and throw them on your social media accounts with a clever caption.
But that’s just not enough. The reality of social media is that winging it will not result in success.
This Is Why You Need a Social Media Plan
Without a plan, you have no impact. You waste time on posts that don’t connect. You can’t measure what’s working and what isn’t.
But do you want to know what will work? A strategy.
You might think consistency is part of the plan, and while it is crucial, you also need to be thinking about the Who, What, When, Where and Why.
Ask yourself these questions about your audience:
Who are you talking to in your online messaging?
What do they care about?
When are they most active online?
Where are they most active online?
Why should they care about you?
Let’s show you what we mean…
Imagine you run a coffee shop, and you want more people to come through your door. You decide that posting on social media will do the trick. Queue the photos of cute latte art, delicious pastries and the latest drink offering on your menu.
Yes, these might gain interest online, but if you’re not planning your content around your customers’ habits, then you’re not converting online views into footfall.
So, let’s break it down. One customer habit might be the morning coffee rush. People need their morning caffeine kick on the way to work or school. If you had a strategy in place, you’d know that this would be the prime time to offer promo codes, increasing the chance of customers choosing you during those peak hours which you promote online.
Or how about building loyalty and trust by adding a personal touch? Share behind-the-scenes videos of the shop, your staff, and YOU, so customers feel like they know you, turning your coffee shop into their go-to spot.
Your coffee shop is also part of your local town or city community, so why not make it an online community, too? Ask your online audience questions, start conversations and get them involved. It’ll no longer feel like marketing but a wholesome community they want to be part of.
How We Can Help Your Social Media Campaigns
It’s all well and good for us to tell you what to do, but when you’re running a business, juggling a social media strategy is easier said than done. It can take time, creativity and a lot of effort to put it into action and see success.
Luckily for you, that’s our job. And we’re great at it.
We can make a social media strategy for you. We’re not in your business, so we can see the bigger picture and, therefore, build a strategy that meets your specific goals, such as sales, leads and brand awareness.
We also run social media audits to help you pinpoint what is and isn’t working in your marketing and where your opportunities are hiding, and how to bring them back into view.
And finally, we can make the content for you. Taking into consideration the strategy and audits, we can produce scroll-stopping content on your behalf so you can focus your time and energy on the business itself.
Get In Touch
If you want to wave goodbye to ‘winging it’ and say hello to a social media strategy that will have impact, then let’s chat. Get in touch to find out more details.