Tourism Marketing Specialists The Marketing Collective Step Forward to Secure Visit Hampshire's Future
Management contract ensures continuity for Hampshire's tourism sector while expanding the agency's destination marketing portfolio
The Marketing Collective, a Hampshire-founded tourism and destination marketing agency, has announced it will take over management of the Visit Hampshire brand and digital platform under a two-year contract, ensuring the continuation of Hampshire's primary destination marketing resource.
The appointment comes as Hampshire County Council transitions its focus to statutory functions, creating an opportunity for private sector expertise to maintain and develop this vital tourism resource. The Visit Hampshire website serves as a crucial gateway for visitors planning trips to the county, supporting businesses ranging from major attractions to independent hospitality providers.
The Marketing Collective brings established credentials in destination marketing through its successful management of Hampshire's Top Attractions, a 73-strong consortium that has become a model for collaborative tourism marketing. The agency has since expanded this approach into Sussex and Dorset, demonstrating scalable expertise in regional destination development.
"Visit Hampshire is a trusted brand with genuine value to both visitors and businesses," said Jo Cooper, Founder and CEO of The Marketing Collective. "Our experience with Hampshire's Top Attractions has shown us how powerful collaborative destination marketing can be. Taking on this management contract allows us to preserve and enhance a platform that hundreds of Hampshire businesses depend on."
Retaining Tourism Marketing Talent
Ensuring seamless continuity, The Marketing Collective is delighted to welcome Laura Stanley-Adams as Digital Marketing Manager. Laura joins the team from Visit Hampshire, bringing invaluable insider knowledge and established relationships within Hampshire's tourism sector.
"Having Laura join our team is incredibly exciting for our growth," added Jo. "Her deep understanding of Visit Hampshire, combined with our collaborative consortium model, creates the perfect foundation for the brand's continued success and development."
Supporting Hampshire's Tourism Future
The transition has been welcomed by the local industry with positive support from visitor attractions and hospitality businesses who see Visit Hampshire’s website and content marketing as an important element of their marketing strategy.
“Under the leadership and guidance of The Marketing Collective, Hampshire Top Attractions has grown from just five founding members to more than 73 attractions, becoming one of the leading joint tourism marketing groups in the county. We are now thrilled that Visit Hampshire will continue to grow and thrive as part of The Marketing Collective’s expanding portfolio of destination marketing organisations. This will complement and work alongside the great work done by HTA, adding wider promotion of accommodation, landscapes and things to do across the county." says Rob Griffiths, Head of Marketing and Communications at Paultons Park.
This private sector solution ensures Hampshire maintains its competitive edge in the visitor economy landscape. It marks an exciting chapter - one where passionate tourism professionals take the reins to ensure Hampshire's story continues to be told with the energy and expertise it deserves.
