What’s a Social Media Audit, and Why Do I Need One?
Is your social media leaking money?
What if we told you we knew how to stop the leak?
It’s time to stop guessing and start auditing.
Chances are, if you’re reading this, you’ve been working really hard on your social media. Your posts look great and your captions are on trend, but your followers are ghosting you and your sales seem to be declining rather than increasing.
It’s time for a social media audit.
Yep. We know they sound boring and pointless, but social media audits are your secret weapon!
Think of a social media audit like a spring clean. Not only are you tidying up and giving everything a refresh but you’re also discovering what sparks joy for your audience and it gives you direction for the season ahead.
What Is a Social Media Audit?
If you’re not sure what an audit is (or why you need one), we’re going to break it down.
A social media audit is a process that evaluates and reviews your social media in detail, to optimise your content and engagement and understand how to create a strategy that will improve your results.
This is how it works:
It stops money leaking by identifying where you’re wasting your time, effort and money on ads
It shows you what content and platforms work to bring your business real results so you’re not just posting into thin air
It aligns your posts with your business goals, from sales, and leads to brand recognition
To give you an example, imagine this:
Your Instagram appears to be thriving. You post consistently, people engage with comments, and you receive plenty of likes. But your business results aren’t quite adding up.
Then you audit your analytics.
The audit shows that actually, 80% of your traffic is coming from LinkedIn, not Instagram. You’re now armed with the knowledge and insight you need to refocus and redirect your attention. You know that optimising your LinkedIn presence will be more impactful for your overall marketing strategy than Instagram, so you can dedicate your time and energy to LinkedIn to improve your lead generation.
Without the audit, you might never have uncovered the secrets to boosting your business. With your attention elsewhere, you could have been missing out on crucial sales.
Not so boring now, is it?
Does My Social Media Need an Audit?
When we’re wrapped up in running a business, it’s easy to lose focus with so much going on. Quickly posting here and there on socials just isn’t enough and you can’t see the bigger picture without stepping back to take a look. In fact, you might not even realise that your social media needs an audit.
So how do you know if you do? If any of these sound familiar, then it’s a sign you probably need an audit:
Your analytics look like gibberish, and you have no idea how to decipher them. The more time you stare at them, the more overwhelming they become, and in the end, it’s easier to stick your head in the sand and avoid the hassle of figuring it out.
You post consistently but your efforts are having little to no results. You’re spending a lot of time creating good content and posting regularly, but it’s really deflating when it feels like there’s no reward for the effort, so what’s the point?
Your engagement rates are dropping no matter how much you try. You’re following all the rules and trends, and trying different ideas, but despite your best efforts, engagement is still low and your online presence just isn’t growing like it used to or how you want it to.
You’re worried you’re missing out on opportunities to attract new customers. You know there’s a disconnect somewhere between your content and your audience, but you don’t know what or how to rectify the problem. Without reaching the right people, you feel potential leads are slipping through your fingers.
How You Can Gain Results from Your Marketing
It’s time to stop guessing and start auditing.
If you resonated with any of the above, then you know it’s time to find a helping hand. An audit will stop money leaking and will drastically improve your social media marketing.
We’re proud to offer audits that help propel your online presence and, in turn, boost your business. This is how we do it:
Assess and evaluate
We’ll take a deep dive into your accounts and assess what is and isn’t working. From that, we can help you determine how to move forward with your marketing.
Take care of your social media
Many businesses understand the importance of prioritising their social media but simply don’t have the time or energy for it. We take care of that for you, staying on top of your social media accounts that align with regular audits.
Review all your marketing, not just socials
We like to look at the bigger picture and do that by taking a holistic look at all your marketing efforts - not just social media. This ensures everything is aligned, and the messaging is clear across the board.
Would You Like To Work With Us?
Whether your social media accounts are struggling or thriving, it’s still valuable for your business to get a fresh set of eyes to evaluate and refresh your online marketing every now and then. It keeps you on track and supports your long-term vision.
If you’d like to know more, let’s have a chat!