How to Build a Business That Actually Works
Turn Your Business Dreams Into a Reality
We’re going to give you some guiding principles to get you started.
“Building a successful business is impossible!”
If you’re launching a business, that’s the last thing you want to hear.
This mindset discourages aspiring entrepreneurs before they’ve even started. But we’re here to tell you that this belief is not true.
Want to know how we’re telling the truth?
Look around you.
We’re surrounded by success stories, from tiny start-ups to household names. Your favourite local coffee shop, the apps you use every day, the clothes you’re wearing right now, they have all come from a business, however big or small. There are entrepreneurs thriving every day.
We’re not saying it’s easy; it takes a lot of work. But it’s not impossible, so don’t let this myth stop you from chasing your dreams.
How to Turn Your Business Dreams Into a Reality
The big question is how? How do you make these dreams a reality?
We’re going to give you some guiding principles to get you started:
Make a Strategy
You need a strategy. Successful businesses don’t run off luck alone.
A good and intentional strategy sets the foundation for every decision you make. This means understanding who your target audience is, knowing your value proposition, identifying your competitors, and creating clear goals. Those goals then need to be turned into actionable steps, which will become the stepping stones towards your end goals.
Think of this strategy as a roadmap; without it, it’s easy to drift away and fall off course. It doesn’t mean you won’t take a few wrong turns, but it’ll be much easier to get back on track, especially if you take the time to regularly review your business. Keep in mind your ‘why’, ‘who’ and ‘how’, particularly when mapping out your marketing plan, pricing model and customer journey.
Be In It For the Long Haul
Living in a fast-paced world that seeks out immediate success and instant gratification, it’s easy to strive for success and be disappointed when we don’t reach it straight away. Don’t let this put you off.
Sustainable growth takes time, and this is completely normal. The most successful entrepreneurs embrace this journey because they know consistency beats intensity. It’s normal to have quiet weeks and/or months, or not hit your income goals straight away.
That’s not a failure. You’re building the business piece by piece, gaining the trust of your customers and refining your services over time to make it the very best it can be. If you’re looking for quick wins, then you’re rushing the process and this could hinder you further down the line. Think of it like planting a seed. Nurture and water the seeds now, and over time, when they’re ready, they’ll bloom into something beautiful.
Be Ready To Pivot
Being flexible is one of the greatest traits you can have as a business owner. While it is crucial to make a solid plan, as we mentioned above, you also need to be able to pivot whenever plans inevitably change. There will be things that you can’t control, such as evolving trends or marketing shifts - so you need to be fluid and step up to these changes. Being too rigid can prevent your success.
Pivoting also doesn’t mean failure. It actually means you’re excellent at listening, learning and responding, which shows resilience as a business owner. This could be small tweaks behind-the-scenes, or much bigger changes like a new marketing approach. Successful businesses are ones that learn to evolve. Again, regularly reviewing what is and isn’t working can help with this.
How Marketing Plays a Part in Business Growth
You might have the best product or service in the world, but if no one knows you exist, then how can you expect anyone to support your business?
That’s why marketing is a vital part of running your business.
Yes, you can do it yourself, but without a clear direction, it can impact your most valuable resource - time!
That’s why we do what we do. We love helping businesses of all sizes take control of their marketing so they can thrive.
Here’s how we do that:
Marketing audits save you time and money in the long run - remember what we said earlier about sustainable growth! We identify what is and isn’t working in your marketing to stop you wasting your time on things that don’t benefit your business, and instead focus on the areas that will help it flourish.
A social media strategy helps to uncover the bigger picture, which we can use to build a strategy from. This content strategy will be authentic to your business messaging and is designed to meet your specific marketing business goals.
Our social media management services mean you can focus on running your business and let us handle your online marketing. After evaluating your social media and creating a strategy, we make content that aligns with your brand messaging, and we can schedule and publish the content for you, so you don’t even need to think about it.
Get In Touch
With a bespoke and robust plan and with the support your business deserves, building a successful business is not impossible. It’s exciting.
We’d love to help you make the impossible, well…possible, so please get in touch if you’d like to learn more about our services.