This Is Why You Need a Marketing Mentor
What a Marketing Mentor Really Does
Instead of scrambling together the scraps of information you’ve found on the internet, a mentor gives you the customised answers you need.
More than half of UK SMEs are in the dark when it comes to marketing, with 67% having no marketing action plan.
Chances are, this is because they’re thinking: “Marketing mentors are a waste of time.”
You might even be thinking that, too.
Many of us question why we should pay someone when we can do it ourselves.
It’s tempting - you’ve got all the Google and Instagram trends you need at your fingertips. A quick search and your marketing will be done in no time.
But it’s all a myth. Marketing mentors are not a waste of time.
Living in a digital age, it seems simple enough to do it yourself, but let’s put it into perspective.
Marketing Is Like Cooking
Imagine you have your heart set on making a delicious soufflé. You’ve got all the right ingredients and you’re following the recipe in front of you, but after a few attempts, the soufflé sinks.
You’re frustrated. You’re upset and disappointed. And probably hungry. You’ve put a lot of time and effort into making this meal. What’s going wrong? Why isn’t it working?
An experienced chef comes along and immediately gives you the answer. “Ah, you’re over-mixing it. Try this technique instead,” they say. You follow their advice and voila, you have yourself a fluffy, non-sinking soufflé.
Marketing is no different. Marketing mentors do exactly the same thing, just without the cooking!
What a Marketing Mentor Really Does
Instead of scrambling together the scraps of information you’ve found on the internet, a mentor gives you the customised answers you need.
This bespoke advice is tailored to your business, offering you specialised guidance, not just something from a generic Google search. A mentor will provide you with directions and solutions to help you avoid costly mistakes and create a strategic plan designed to suit your business.
A marketing mentor will:
Eliminate stress and save you time by focusing on strategies that actually work.
Use their eagle eyes to spot things you might miss when you’re too close to your business. A fresh set of eyes can be transformative.
Hold you accountable, because let’s be honest, we all need a little nudge from time to time to stay consistent.
This Is What You Can Expect a Marketing Mentor to Do
Not only do they give advice and help you grow, they will also be your strategy coach and personal cheerleader.
As marketing mentors ourselves, this is how we can help you:
We audit your social media to uncover what is (and isn’t) working
Our audits pinpoint how well your current marketing is working. We can spot opportunities and bring them to the forefront of your social media campaign.
We build a content strategy that’s authentic to you
Our social media strategies help us to see the bigger picture, which we can use to build a strategy that meets your specific marketing and business goals.
We handle your social media so you have one less thing to think about
A marketing mentor doesn’t waste time, they save it - and that’s what we do. Taking into consideration the audit and strategy, we create scroll-stopping content that matches your brand messaging, so you don’t need to think about it. We can even schedule and publish posts for you.
Ready to Make a Marketing Plan?
A marketing mentor helps you work smarter, not harder. They are an investment in your success, not a hindrance.
Want to turn your marketing efforts into meaningful results? Let’s have a chat and see how we can help, book a call with Jo