Content Days by TMC
Real Families. Real Content.
Better results for your digital marketing
Your audience scrolls past polished. They stop for real.
Professional content shoots for visitor attractions, featuring real families and couples.
We bring the videographer, we bring the people, and you get a library of authentic video and photography ready for social media, ads, and everything in between.
You already know that content is the single biggest challenge in attraction marketing. Finding the time, sourcing the right people, getting footage that actually feels authentic.
Attractions need a constant flow of fresh, platform-native content to feed organic channels and power paid campaigns. Meta's algorithm now rewards authentic, emotive, video-first content. The days of one polished brand film per year are over. The ads that perform aren't the glossy brand films. They're the POV walkthroughs with genuine reactions.
That kind of content needs real visitors, a skilled videographer, and someone who to pull it all together. Most attractions don't have the time or the team to make that happen on top of everything else.
That's exactly why we built Content Days.
920,000+ video views across Instagram, Facebook, and TikTok
What Is a Content Day?
A full content shoot, organised for you, start to finish
We send our videographer to your attraction with a pre-briefed family or couple matched to your audience. She directs the entire shoot, capturing authentic video and photography across your site.
No awkward posing. No scripts.
Just real people having a genuinely great day out, captured beautifully and delivered to you as a ready-to-use content library.
From Single Content Days, Seasonal Content Days to complete Campaign Content Packages to take you through the year and seasons.
What you get:
A professional videographer on-site for a half-day shoot
Real families or couples sourced from our own database, matched to your brief
ALL raw video footage and high-resolution photography
3 edited hero clips (15-30 seconds, vertical format, subtitled) ready for Reels, TikTok, and Stories
Content delivered within 7 working days via shared drive
What you don't have to worry about:
Finding willing participants (we have a growing community of real families and couples, all vetted and ready)
Directing the shoot, TMC handles everything on the day, making everyone feel comfortable and natural on camera.
Editing from scratch (your hero clips arrive ready to post.
From flat content to nearly a million views
CASE STUDY: Hampshire’s Top Attractions (HTA) Organic Social Media
The situation:
HTA needed consistent, high-quality content across 29 member attractions. Most members were relying on stock photos, old imagery, or phone footage taken by busy staff. Social content was inconsistent and engagement was flat.
What we did:
We created a database of Hampshire families, couples and individuals who were willing to be filmed for content. We managed callouts, briefs and co-ordinated the shoots, aiming at 3-5 real families matched to the venue.
Over 11,000 total video clips and photos were captured and delivered.
The results on organic social media:
Video views: 56,000 to 161,000 (+185%)
Interactions: 1,207 to 4,036 (+234%)
Average reach per reel: up 45%
Engagement rate: 2% to 3.5%
Since Content Days launched (March 2025 to August 2026), across all platforms: 920,000+ video views across Instagram, Facebook, and TikTok and 15,600+ interactions
The results on paid social media:
2x the leads for the same ad spend
76% lower cost per result with Content Day creative
49% scroll stop rate on best-performing ad
Two Content Day ads generated 70% of all leads in the entire campaign.
56% more reach, and cost per thousand dropped by a third.
The Content Families Database
We bring the families too
This is what makes Content Days different from hiring a videographer and hoping for the best.
We've built a community of real families and couples across a range of demographics, all of whom love being part of the shoots. They're not actors. They're not influencers. They're real visitors who get a brilliant day out at an incredible attraction while we capture the kind of content you could never stage.
Every family is briefed before the shoot, matched to your audience, and made to feel completely at ease on camera by Annelies. The result is footage that looks and feels genuine, because it is.
“Just wanted to email, the shoot went really well from our perspective we loved working with Annelies and the families. Hopefully they enjoyed it to and use their free ticket.”
Book a Discovery Call to find out more
The easiest way to find out more is to book in a call with one of the team who can guide you.