Marketing clarity is closer than you think.
For tourism marketing managers and business owners who want to grow — without burning out.
Marketing Training and Mentoring for Tourism Businesses
There's a reason you feel stuck. It's not a lack of effort. It's a lack of a clear framework, a thinking partner, or both.
You're working hard, showing up, doing all the things you're supposed to do. But without a clear strategy, the right foundations, and someone in your corner who actually gets the tourism sector, it can feel like running on a treadmill that never moves forward.
Our training and mentoring programmes are designed specifically for the tourism industry. Whether you're a one-person marketing department, a business owner wearing every hat, or a small team that needs a shot of clarity, we'll help you cut through the noise, build your confidence and create marketing that genuinely connects with the right visitors.
Who you'll be working with
Jo Cooper is the founder of The Marketing Collective and a certified NLP coach with over 20 years of experience working in and alongside the visitor attractions industry.
She created a series of training programmes because she kept seeing the same thing. Marketing managers who were talented, dedicated and working incredibly hard but who lacked the specific knowledge, skills or confidence to take their marketing to the next level. Not because they weren't good enough but ecause nobody had ever given them the right tools.
Jo identified real gaps in what tourism marketers had access to, and found the best way to fill them. Where a specialist is needed, she finds one and where coaching is needed, she delivers it herself.
The goal is always the same: to help tourism marketing managers and business owners feel genuinely confident in their ability - not just to execute marketing tasks, but to lead their marketing with clarity and purpose
Self-Paced Learning
Learn at your own pace, on your own schedule.
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6 Steps to Marketing Clarity
The essential starting point for any tourism business that wants to get its marketing foundations right. In six clear steps, you'll get clarity on who you're talking to, what you're saying, and where to focus your energy — so that everything else you do starts to work harder.
Perfect for: Business owners and marketing managers who want to build confidence and clarity before investing in anything else.
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11:11 Digital Attraction Marketing
An in-depth programme covering the digital marketing essentials for visitor attractions — from social media and SEO to paid advertising, email and content strategy. Built specifically for the tourism sector, with real examples from real attractions.
Perfect for: Business owners and marketing managers who want to build confidence and clarity before investing in anything else.
1:1 Mentoring and Coaching
Your own marketing thinking partner. Every month.
One focused hour-long session with Jo each month. Bring your real challenges - perhaps a campaign that isn't working, a strategy decision you're stuck on, a team situation that's draining your energy.
Leave with clarity, a plan, and the confidence to act on it.
This isn't a coaching programme with a fixed curriculum. It's led entirely by what you need, when you need it. Jo brings her marketing expertise and NLP coaching methodology to every session so you're working on your strategy and your mindset in the same conversation.
Honest, practical support from someone who knows your industry inside out.
1:1 Marketing Mentoring with Jo
Mastermind Group
Waitlist open
A small, carefully curated group of tourism marketing managers and business owners who meet regularly to share challenges, celebrate wins, and hold each other accountable.
If you've ever sat in a meeting and thought "I wish I could talk to someone who actually gets this" — this is that. Peer support alongside expert facilitation from Jo, in a space that's honest, supportive and specific to the tourism sector.
Places are limited deliberately. This is not a webinar. It's a community.
