Sixteen years as off-site marketing team: The Marketing Collective's longest-standing client relationship

Houghton Lodge Gardens

THE CHALLENGE

Houghton Lodge Gardens was one of TMC's very first clients, taken on in 2010 when the business was just getting started. The brief hasn't fundamentally changed since: raise its profile as both a garden attraction and a wedding venue across Hampshire, speaking to a genuinely wide audience (garden enthusiasts, wedding couples, group visits and families) without the budget or team to do that in-house.

WHAT WE DO

Since 2010, TMC has been Houghton Lodge Gardens' off-site marketing team: not a series of projects, but one continuous relationship spanning email marketing, social media, event planning and delivery, advertising planning and Meta ads.

Sixteen years in, that means TMC has grown alongside the business through every platform shift the industry has seen, from the early days of Facebook Likes and Twitter to Instagram Reels and TikTok, while staying close enough to the day-to-day to understand how Houghton Lodge Gardens actually works, not just what it wants to say.

THE RESULTS

  • Sixteen years as Houghton Lodge Gardens' off-site marketing team, since 2010, TMC's longest-standing client relationship

  • Instagram following grown more than 13-fold since 2017, from 448 to nearly 6,000

  • Facebook following up from under 800 to nearly 4,000 over the same period

  • Combined social following up 39% since 2023 alone, from 7,433 to over 10,300

  • A full events programme built and delivered year on year, alongside ongoing email marketing, advertising planning and Meta ads

  • "Jo has run the PR and marketing for Houghton Lodge Gardens for at least 12 years. Over this time the Marketing Collective has naturally expanded, but we have never felt that we have become any less important. Her experience and insight has helped guide us with the promotion of Houghton Lodge as a destination venue for garden visitors and master minding events for increasing visitor numbers. Jo has instigated excellent social media campaigns, and fun social media ideas which we feel reaches out to our wide audience. She never ceases to come up with innovative and imaginative ideas for maximising events. She is very ‘on task’ for what is happening in the gardening calendar."

    - Daniel and Sophie Busk, Houghton Lodge Gardens

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